Adam Karg
Adam Karg
Senior Research Fellow
Verified email at
TitleCited byYear
Strategic Sport Marketing
D Shilbury, H Westerbeek, S Quick, D Funk, A Karg
Allen & Unwin 4, 338, 2014
Sport and social media research: A review
K Filo, D Lock, A Karg
Sport management review 18 (2), 166-181, 2015
Sport Management in Australia; An organisational overview
D Shilbury, P Phillips, A Karg, K Rowe
Allen & Unwin, 2017
Fantasy sport participation as a complement to traditional sport consumption
AJ Karg, H McDonald
Sport Management Review 14 (4), 327-346, 2011
Social capital and sport events: spectator attitudinal change and the Homeless World Cup
E Sherry, A Karg, F O'May
Sport in society 14 (1), 111-125, 2011
Leveraging fans' global football allegiances to build domestic league support
V Ratten, R Tsiotsou, H McDonald, AJ Karg, D Lock
Asia Pacific Journal of Marketing and Logistics, 2010
Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation
H McDonald, AJ Karg, A Vocino
Sport Management Review 16 (1), 41-53, 2013
Managing co-creation in professional sports: The antecedents and consequences of ritualized spectator behavior
H McDonald, AJ Karg
Sport Management Review 17 (3), 292-309, 2014
Predicting which season ticket holders will renew and which will not
H McDonald, AJ Karg, C Leckie
European Sport Management Quarterly 14 (5), 503-520, 2014
Sport consumer behavior research: Improving our game
D Funk, D Lock, A Karg, M Pritchard
Journal of Sport Management 30 (2), 113-116, 2016
‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship
HK Macdougall, SN Nguyen, AJ Karg
Sport Management Review 17 (1), 78-89, 2014
Segmenting initial fans of a new team: A taxonomy of sport early adopters
H McDonald, C Leckie, A Karg, N Zubcevic‐Basic, D Lock
Journal of Consumer Behaviour 15 (2), 136-148, 2016
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
H McDonald, A Karg
Journal of Marketing Communications 21 (5), 372-391, 2015
Using new media to engage consumers at the Football World Cup
A Karg, D Lock
Managing the Football World Cup, 25-46, 2014
The immediate impact of coach succession events on season ticket holder attitudes
A Karg, H McDonald, G Schoenberg
Sport Marketing Quarterly 24 (1), 30, 2015
Sport sponsorship management: Practices in objective setting and measurement
A Karg
UNSW Honours Colloquium, 2007
Female season ticket holders: How their satisfaction is derived differently from males
H McDonald, C Leckie, A Karg, N Zubcevic-Basic
European Sport Management Quarterly 18 (2), 156-174, 2018
Developing a scale to measure season ticket holder attitudes towards the professional sports club offering
A Karg, H McDonald, A Vocino
ANZMAC 2008: Australian and New Zealand Marketing Academy Conference 2008 …, 2008
Framing the ultimate fighting championship: An Australian media analysis
T Gaarenstroom, P Turner, A Karg
Sport in Society 19 (7), 923-941, 2016
The role of gender in determining season-ticket holder satisfaction
P Davis, H McDonald, A Karg
ANZMAC 2010: Doing more with less: Proceedings of the 2010 Australian and …, 2010
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