| Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness K Taiminen, C Ranaweera European journal of marketing 53 (9), 1759-1781, 2019 | 112 | 2019 |
| The transparent communicative organization and new hybrid forms of content K Taiminen, V Luoma-Aho, K Tolvanen Public relations review 41 (5), 734-743, 2015 | 78 | 2015 |
| Becoming TikTok famous: Strategies for global brands to engage consumers in an emerging market R Wahid, H Karjaluoto, K Taiminen, DI Asiati Journal of International Marketing 31 (1), 106-123, 2023 | 40 | 2023 |
| Enabling transformative value creation through online weight loss services H Taiminen, K Taiminen, J Munnukka Journal of Services Marketing 34 (6), 797-808, 2020 | 23 | 2020 |
| Examining the performance of brand-extended thematic-content: The divergent impact of avid-and skim-reader groups K Taiminen, H Karjaluoto Computers in Human Behavior 72, 449-458, 2017 | 23 | 2017 |
| Usage of Facebook-and anonymous forum--based peer support groups online and their influence on perceived social support types in weight loss H Taiminen, K Taiminen 2016 49th Hawaii International Conference on System Sciences (HICSS), 3094-3103, 2016 | 15 | 2016 |
| MAKSETTUJEN MEDIA-SISÄLTÖJEN LÄPINÄKYVYYS K Taiminen PROCOMMA ACADEMIC 2015, 22, 2015 | 11 | 2015 |
| Läpinäkyvä viestintä V Luoma-aho, K Taiminen, P Poutanen, E Melgin, M Hara, T Uskali, ... Helsinki: ProCom-Viestinnän ammattilaiset ry, 2015 | 5 | 2015 |
| Transparency self-evaluation for hybrid PR K Taiminen, V Luoma-aho, K Tsetsura Emerging theory, methods, and applications: Toward professional standards …, 2015 | 4 | 2015 |
| How to engage customers on TikTok? R Wahid, H Karjaluoto, K Taiminen International Conference on Information Systems, 2022 | 3 | 2022 |
| Can TikTok Sound Enhance Tourism SMEs’ Engagement? R Wahid, H Karjaluoto, D Ukpabi, K Taiminen ENTER22 e-Tourism Conference, 142-147, 2023 | 1 | 2023 |
| Customer engagement enhancement on Instagram: strategies for small and medium enterprises R Wahid, H Karjaluoto, K Taiminen EuroMed Academy of Business Conference Book of Proceedings, 2022 | 1 | 2022 |
| Finland PR Country Landscape 2014 K Taiminen, M Lievonen, E Melgin, V Luoma-aho PR Country Landscapes, 2014 | 1 | 2014 |
| Flourishing digital content marketing communication: engaging consumers with attractiveness, benevolence, and cogency K Taiminen JYU dissertations, 2020 | | 2020 |
| CONTENT-ORIENTED CONSUMER ENGAGEMENT ONLINE Cognitive and affective brand effects of SME’s thematic content strategy K Taiminen | | 2013 |
