Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources J Fletcher-Brown, S Turnbull, G Viglia, T Chen, V Pereira International Journal of Research in Marketing 38 (2), 518-529, 2021 | 74 | 2021 |
Mobile technology to give a resource-based knowledge management advantage to community health nurses in an emerging economies context J Fletcher-Brown, D Carter, V Pereira, R Chandwani Journal of Knowledge Management 25 (3), 525-544, 2021 | 40 | 2021 |
Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness J Fletcher-Brown, V Pereira, MW Nyadzayo Journal of business research 86, 416-434, 2018 | 40 | 2018 |
Developing “employagility”: The 3Es case for live-client learning J Fletcher-Brown, K Knibbs, K Middleton Higher Education, Skills and Work-Based Learning 5 (2), 181-195, 2015 | 21 | 2015 |
Reflexivity and the challenges of collecting sensitive data in India: a research note J Fletcher-Brown Qualitative Research 20 (1), 108-118, 2020 | 18 | 2020 |
How consumers subvert advertising through rhetorical institutional work K Middleton, H Thompson‐Whiteside, S Turnbull, J Fletcher‐Brown Psychology & Marketing 39 (3), 634-646, 2022 | 13 | 2022 |
How women in the UAE enact entrepreneurial identities to build legitimacy H Thompson-Whiteside, S Turnbull, J Fletcher-Brown International Small Business Journal 39 (7), 643-661, 2021 | 7 | 2021 |
Exploring crisis communications during a pandemic from a cruise marketing managers perspective: An application of construal level theory L Sharples, J Fletcher-Brown, K Sit, M Nieto-Garcia Current Issues in Tourism 26 (19), 3175-3190, 2023 | 6 | 2023 |
Managing crisis in the cruise industry: using internal communications to foster workforce resilience L Sharples, J Fletcher-Brown, M Nieto-García, K Sit, G Viglia Tourism Review 78 (6), 1486-1505, 2023 | 3 | 2023 |
Emergence in emergency: How actors adapt to service ecosystem disruption H Thompson-Whiteside, J Fletcher-Brown, K Middleton, S Turnbull Journal of Business Research 162, 113800, 2023 | 2 | 2023 |
Introducing EmployaGility–sharing ideas for engaging multiple stakeholders in the teaching, learning, employment journey K Knibbs, J Fletcher-Brown, KZ Middleton | 2 | 2015 |
The role of consumer speech acts in brand activism: a transformative advertising perspective J Fletcher-Brown, K Middleton, H Thompson-Whiteside, S Turnbull, ... Journal of Advertising, 1-20, 2023 | 1 | 2023 |
Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic J Fletcher-Brown | 1 | 2022 |
Confronting breast cancer is crucial to India's economic development J Fletcher-Brown | 1 | 2017 |
Creating a powerful new weapon in the battle against breast cancer J Fletcher-Brown | | 2022 |
Improving breast cancer healthcare in India: bold policy initiatives in women's healthcare are needed to overhaul the system J Fletcher-Brown | | 2021 |
A mobile health intervention: using creative technology to raise breast cancer awareness in India J Fletcher-Brown, D Carter World Social Marketing Conference 2019, 2019 | | 2019 |
Is negotiating social change a corporate responsibility? Fact or fiction? A working paper J Fletcher-Brown, V Pereira 4th Biennial Academy of Management Conference, 2015 | | 2015 |
Pluralist gender-role expectations in health advertising in the Philippines. Are advertising agencies ‘on-message’? J Fletcher-Brown, M Camacho, KZ Middleton British Academy of Management (BAM) Conference, 2015 | | 2015 |
Investigating interdisciplinary health interventions in India breast cancer campaigns J Fletcher-Brown 14th International Colloquium on Non-profit, arts, heritage and Social Marketing, 2015 | | 2015 |