| Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness B Dey, J Mathew, C Chee-Hua International Journal of Culture, Tourism and Hospitality Research 14 (4 …, 2020 | 64 | 2020 |
| Ensuring brand loyalty for firms practising sustainable marketing: a roadmap S Khandai, J Mathew, R Yadav, S Kataria, H Kohli Society and Business Review 18 (2), 219-243, 2023 | 19 | 2023 |
| Excellence through downstream innovation in times of pandemic: insights from the auto sector R Ojha, J Mathew, U Venkatesh International Journal of Global Business and Competitiveness 16 (Suppl 1), 16-28, 2021 | 10 | 2021 |
| Corporate social responsibility as an antecedent of brand valuation U Venkatesh, J Mathew, A Chaudhuri Mandated Corporate Social Responsibility: Evidence from India, 175-198, 2020 | 7 | 2020 |
| Impact of destination brand experience on destination advocacy: trust and loyalty as moderators S Srivastava, P Madan, B Dey, A Qadir, J Mathew Consumer Behavior in Tourism and Hospitality 17 (4), 576-590, 2022 | 6 | 2022 |
| Does consumer need for uniqueness influence travel decision-making? B Dey, J Mathew, S Srivastava Tourism: An International Interdisciplinary Journal 69 (2), 196-215, 2021 | 4 | 2021 |
| Mapping the field of social media engagement: a literature review using bibliometric analysis A Kaur, S Khandai, J Mathew FIIB Business Review 12 (4), 368-385, 2023 | 3 | 2023 |
| A typology of service organizations as a function of customer participation, intangibility and user type. B Dey, J Mathew, AK Singh Journal of Services Research 15 (2), 2015 | 3 | 2015 |
| Antecedents of need for uniqueness: a study of adolescents in India J Mathew, B Dey International Journal of Indian Culture and Business Management 21 (1), 25-44, 2020 | 2 | 2020 |
| Modeling higher education institutional choice drivers: a pre-and in-pandemic study of business schools in India U Venkatesh, J Mathew, R Ojha, A Agarwal Journal of Advances in Management Research 20 (5), 947-965, 2023 | 1 | 2023 |
| Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix P Yadav, B Agarwal, J Mathew Indian Journal of Marketing 53 (5), 57-69, 2023 | 1 | 2023 |
| Benevolence in New-age Businesses of Developing Economies: Some Conclusions from The Information Technology Companies/Sector of India U Venkatesh, A Chaudhuri, J Mathew Journal of Human Values 27 (1), 49-59, 2021 | 1 | 2021 |
| The antecedents and consequences of the need for uniqueness impact on adolescent consumers decision making process a study of the apparel sector J Mathew New Delhi, 2015 | 1 | 2015 |
| Indian voters’ attitude and behavior toward a political brand for producing green products: a mediation model P Yadav, B Agarwal, J Mathew Future Business Journal 10 (1), 41, 2024 | | 2024 |
| Management Leadership Visibility: A Marketing Asset for Engaging Millennials J Mathew, A Chaudhuri, A Rather European Conference on Management Leadership and Governance 18 (1), 283-290, 2022 | | 2022 |
| The Renault Kwid: Disrupting India’s Hatchback Market B Dey, J Mathew Ivey Publishing, 2017 | | 2017 |
| Implosion: India's Tryst With Reality J Mathew FIIB Business Review 3 (3), 30-31, 2014 | | 2014 |
| Social media marketing at Reebok India—the dilemma of ROMI and beyond P Dasgupta, J Mathew Emerald Emerging Markets Case Studies 2 (8), 1-19, 2012 | | 2012 |
| SUSTAINABLE CONSUMPTION: A BIBLIOMETRIC STUDY N Kashyap, S Khandai, J Mathew | | |
| AN EXPLORATORY STUDY ON THE NEED FOR UNIQUENESS AMONG INDIAN ADOLESCENTS J Mathew, P Dasgupta | | |
Prof Umashankar VenkateshProfessor of Marketing, Great Lakes Institute of Management, GurgaonVerified email at greatlakes.edu.in
