Srinivasaraghavan Sriram
Srinivasaraghavan Sriram
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Modeling customer lifetime value
S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...
Journal of service research 9 (2), 139-155, 2006
Monitoring the dynamics of brand equity using store-level data
S Sriram, S Balachander, MU Kalwani
Journal of Marketing 71 (2), 61-78, 2007
Effects of brand preference, product attributes, and marketing mix variables in technology product markets
S Sriram, PK Chintagunta, R Neelamegham
Marketing Science 25 (5), 440-456, 2006
Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable
S Sriram, MU Kalwani
Management Science 53 (1), 46-60, 2007
Empirical investigation of retail expansion and cannibalization in a dynamic environment
J Pancras, S Sriram, V Kumar
Management Science 58 (11), 2001-2018, 2012
Platforms: a multiplicity of research opportunities
S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ...
Marketing Letters 26 (2), 141-152, 2015
Investigating consumer purchase behavior in related technology product categories
S Sriram, PK Chintagunta, MK Agarwal
Marketing Science 29 (2), 291-314, 2010
Order of entry and the moderating role of comparison brands in brand extension evaluation
JL Oakley, A Duhachek, S Balachander, S Sriram
Journal of Consumer Research 34 (5), 706-712, 2008
Is online newspaper advertising cannibalizing print advertising?
S Sridhar, S Sriram
Quantitative Marketing and Economics 13 (4), 283-318, 2015
Assessing the effect of marketing investments in a business marketing context
V Kumar, S Sriram, A Luo, PK Chintagunta
Marketing Science 30 (5), 924-940, 2011
The moderating role of consumer and product characteristics on the value of customized on-line recommendations
R Nikolaeva, S Sriram
International Journal of Electronic Commerce 11 (2), 101-123, 2006
Service quality variability and termination behavior
S Sriram, PK Chintagunta, P Manchanda
Management Science 61 (11), 2739-2759, 2015
Paywalls: Monetizing online content
A Pattabhiramaiah, S Sriram, P Manchanda
Journal of Marketing 83 (2), 19-36, 2019
EXPRESS: The Effect of Information Disclosure on Industry Payments to Physicians
T Guo, S Sriram, P Manchanda
Journal of Marketing Research, 0022243720972106, 2020
Rising Prices under Declining Preferences: The Case of the US Print Newspaper Industry
S Sriram
“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior
T Guo, S Sriram, P Manchanda
Marketing Science 39 (3), 516-539, 2020
Empirical investigation of channel reactions to brand introductions
S Sriram, V Kadiyali
International Journal of Research in Marketing 26 (4), 345-355, 2009
Survival determinants for online retailers
R Nikolaeva, MU Kalwani, WT Robinson, S Sriram
Review of Marketing Science 7 (1), 2009
Informational Challenges in Omnichannel Marketing: Remedies and Future Research
TH Cui, A Ghose, H Halaburda, R Iyengar, K Pauwels, S Sriram, C Tucker, ...
Journal of Marketing 85 (1), 103-120, 2021
Learning models
S Sriram, PK Chintagunta
Review of Marketing Research, 63-83, 2017
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