| The use of scents to influence consumers: The sense of using scents to make cents KD Bradford, DM Desrochers Journal of Business Ethics 90 (2), 141-153, 2009 | 239 | 2009 |
| All in the family? Parental roles in the epidemic of childhood obesity ES Moore, WL Wilkie, DM Desrochers Journal of Consumer Research 43 (5), 824-859, 2017 | 157 | 2017 |
| Analysis of antitrust challenges to category captain arrangements DM Desrochers, GT Gundlach, AA Foer Journal of Public Policy & Marketing 22 (2), 201-215, 2003 | 139 | 2003 |
| Children's exposure to television advertising: Implications for childhood obesity DM Desrochers, DJ Holt Journal of Public Policy & Marketing 26 (2), 182-201, 2007 | 134 | 2007 |
| Children’s Exposure to TV Advertising in 1977 and 2004 DJ Holt, PM Ippolito, DM Desrochers, CR Kelley Information for the Obesity Debate. Washington, DC: Federal Trade Commission …, 2007 | 107* | 2007 |
| Children's Exposure to TV Advertising in 1977 and 2004: Information for the Obesity Debate United States. Federal Trade Commission. Bureau of Economics, DJ Holt, ... US FTC, 2007 | 107 | 2007 |
| Adding consumer behavior insights to category management: Improving item placement decisions DM Desrochers, P Nelson Journal of Retailing 82 (4), 357-365, 2006 | 107 | 2006 |
| Marketing research and public policy: The case of slotting fees WL Wilkie, DM Desrochers, GT Gundlach Journal of Public Policy & Marketing 21 (2), 275-288, 2002 | 78 | 2002 |
| Antitrust and marketing: A primer and call to research GT Gundlach, JM Phillips, DM Desrochers Journal of Public Policy & Marketing 21 (2), 232-236, 2002 | 18 | 2002 |
| Children’s exposure to TV advertising in 1977 and 2004: information for the obesity debate. Federal Trade Commission. Bureau of Economics Staff Report DH Holt, PM Ippolito, DM Desrochers, CR Kelley | 11 | 2007 |
| Promotion of harmful products L Eagle, D Desrochers, S Dahl, T Mahony, DR Low Marketing Ethics & Society, 159-188, 2015 | 3 | 2015 |
| Advertising to children in traditional and new Media DM Desrochers Journal of Children and Media 9 (2), 272-275, 2015 | 2 | 2015 |
| Product attribute importance weights and retail placement. DM Desrochers | 2 | 2001 |
| Nutrition Labeling on Menus: Who Notices and Uses this Information? DM Desrochers Academy of Marketing Science Annual Conference, 127-137, 2018 | 1 | 2018 |
| Effects of health guidelines on fast food restaurant advertising DM Desrochers, LM Maddox ICCMTD-2013, 74, 2013 | 1 | 2013 |
| Childhood Obesity: Is Advertising the Culprit? S Dahl, D Desrochers ACR North American Advances, 2013 | 1 | 2013 |
| EXPLORING THE FACTORS INFLUENCING THE PERCEIVED AUTHENTICITY OF CELEBRITY ENDORSERS ON SOCIAL MEDIA S Levitan, N Peng, D Desrochers, A Chen 2019 Global Fashion Management Conference at Paris, 506-511, 2019 | | 2019 |
| Food Insecurity and the Hunger-Obesity Paradox DM Desrochers, S Dahl JOURNAL OF MACROMARKETING 35 (1), 147-147, 2015 | | 2015 |
| Adult Food Insecurity and the Hunger-Obesity Paradox: Are These Distinct Consumer Segments? DM Desrochers, S Dahl ACR North American Advances, 2015 | | 2015 |
| Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status DM Desrochers, S Dahl Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | | 2015 |
