Wayne Binney
Wayne Binney
Associate Professor of Marketing, Deakin University, Melbourne, Australia
Verified email at Deakin.edu.au
Cited by
Cited by
Fear, guilt, and shame appeals in social marketing
L Brennan, W Binney
Journal of business Research 63 (2), 140-146, 2010
Social marketing and behaviour change: Models, theory and applications
L Brennan, W Binney, L Parker, T Aleti, D Nguyen
Edward Elgar Publishing, 2014
The nature and influence of motivation within the MOA framework: implications for social marketing
W Binney, J Hall, P Oppenheim
International Journal of Nonprofit and Voluntary Sector Marketing 11 (4 …, 2006
Age related motivational segmentation of wine consumption in a hospitality setting
J Hall, W Binney, GB O'Mahony
International Journal of Wine Marketing, 2004
“A Further Development in Social Marketing: Application of the MOA framework and Behavioral Implications,”
W Binney, J Hall, M Shaw
Marketing Theory 3 (3), 387-403, 2003
Concepts in conflict: Social marketing and sustainability
L Brennan, W Binney
Journal of Nonprofit & Public Sector Marketing 20 (2), 261-281, 2008
Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing
S Dann, P Harris, GS Mort, ML Fry, W Binney
Journal of Public Affairs: An International Journal 7 (3), 291-304, 2007
Implementation of environmental sustainability in business: suggestions for improvement
L Brennan, W Binney, J McCrohan, N Lancaster
Australasian Marketing Journal 19 (1), 52-57, 2011
Vulnerable consumers and debt: Can social marketing assist?
L Brennan, Z Zevallos, W Binney
Australasian marketing journal 19 (3), 203-211, 2011
The raising of corporate sponsorship: A behavioral study
L Brennan, W Binney, E Brady
Journal of nonprofit & public sector marketing 24 (3), 222-237, 2012
All-female travel: What do women really want?
O Junek, W Binney, S Winn
Tourism: An International Interdisciplinary Journal 54 (1), 53-62, 2006
Developing better public policy to motivate responsible environmental behavior–an examination of managers' attitudes and perceptions towards controlling introduced species
MJ Polonsky, W Binney, J Hall
Journal of nonprofit & public sector marketing 12 (1), 93-107, 2004
Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective
TM Winchester, J Hall, W Binney
Australasian Marketing Journal (AMJ) 22 (2), 144-154, 2014
Strategic marketing of educational institutions
HT Huang, W Binney, AM Hede
ANZMAC 2010: Doing more with less: Proceedings of the 2010 Australian and …, 2010
Is it green marketing, greenwash or hogwash? We need to know if we want to change things
L Brennan, W Binney
Conceptualizing usage in voting behavior for political marketing: an application of consumer behavior
T Winchester, J Hall, W Binney
Journal of Political Marketing 15 (2-3), 259-284, 2016
Young adults and politics: investigating factors influencing voter decision making
TM Winchester, W Binney, J Hall
Journal of Nonprofit & Public Sector Marketing 26 (3), 226-257, 2014
How do rural students choose their higher education institutions? Two regional Australian cases
W Binney, C Martin
Journal of Institutional Research in Australasia 6, 74-80, 1997
Consumer reactions to corporate social responsibility (CSR) in Thailand: The moderating effect of competitive positioning
P Srinaruewan, W Binney, C Higgins
Asia Pacific Journal of Marketing and Logistics, 2015
Why validation is important: an example using the NEP scales.
L Brennan, W Binney, T Aleti, L Parker
Market & Social Research 22 (2), 2014
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