Alladi Venkatesh
Cited by
Cited by
Liberatory postmodernism and the reenchantment of consumption
AF Firat, A Venkatesh
Journal of consumer research 22 (3), 239-267, 1995
Marketing in a postmodern world
AF Firat, N Dholakia, A Venkatesh
European journal of marketing, 1995
Postmodernity: the age of marketing
AF Firat, A Venkatesh
International Journal of research in Marketing 10 (3), 227-249, 1993
Mobile marketing in the retailing environment: current insights and future research avenues
V Shankar, A Venkatesh, C Hofacker, P Naik
Journal of interactive marketing 24 (2), 111-120, 2010
Beyond adoption: Development and application of a use-diffusion model
CF Shih, A Venkatesh
Journal of marketing 68 (1), 59-72, 2004
Fast fashion, sustainability, and the ethical appeal of luxury brands
A Joy, JF Sherry Jr, A Venkatesh, J Wang, R Chan
Fashion theory 16 (3), 273-295, 2012
Further evolving the new dominant logic of marketing: from services to the social construction of markets
L Peņaloza, A Venkatesh
Marketing theory 6 (3), 299-316, 2006
Computers and other interactive technologies for the home
A Venkatesh
Communications of the ACM 39 (12), 47-54, 1996
Has the Internet become indispensable?
DL Hoffman, TP Novak, A Venkatesh
Communications of the ACM 47 (7), 37-42, 2004
Ethnoconsumerism: A new paradigm to study cultural and cross-cultural consumer behavior
A Venkatesh
Marketing in a multicultural world, 26-67, 1995
An emerging distributed work arrangement: An investigation of computer-based supplemental work at home
A Venkatesh, NP Vitalari
Management Science 38 (12), 1687-1706, 1992
Computing in the home: Shifts in the time allocation patterns of households
NP Vitalari, A Venkatesh, K Gronhaug
Communications of the ACM 28 (5), 512-522, 1985
Toward the construct of convenience in consumer research
L Yale, A Venkatesh
ACR North American Advances, 1986
Arts and aesthetics: Marketing and cultural production
A Venkatesh, LA Meamber
Marketing Theory 6 (1), 11-39, 2006
Postmodernism perspectives for macromarketing: an inquiry into the global information and sign economy
A Venkatesh
Journal of macromarketing 19 (2), 153-169, 1999
Postmodernism, feminism, and the body: The visible and the invisible in consumer research
A Joy, A Venkatesh
International Journal of Research in Marketing 11 (4), 333-357, 1994
The aesthetics of consumption and the consumer as an aesthetic subject
A Venkatesh, LA Meamber
Consumption, Markets and culture 11 (1), 45-70, 2008
The market as a sign system and the logic of the market
A Venkatesh, L Penaloza, AF Firat
The service-dominant logic of marketing, 269-283, 2014
Civil society and cyber society: The role of the Internet in community associations and democratic politics
MJ Jensen, JN Danziger, A Venkatesh
The Information Society 23 (1), 39-50, 2007
Cybermarketscapes and consumer freedoms and identities
A Venkatesh
European Journal of Marketing, 1998
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