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Lauren Cheatham
Lauren Cheatham
Assistant Professor of Marketing, University of Hawaii at Manoa, Shidler College of Business
Verified email at hawaii.edu - Homepage
Title
Cited by
Cited by
Year
Attitude certainty and attitudinal advocacy: The unique roles of clarity and correctness
L Cheatham, ZL Tormala
Personality and Social Psychology Bulletin 41 (11), 1537-1550, 2015
812015
The curvilinear relationship between attitude certainty and attitudinal advocacy
LB Cheatham, ZL Tormala
Personality and Social Psychology Bulletin 43 (1), 3-16, 2017
372017
The Pursuit of Happiness: Can It Make You Happy?
K Goldsmith, D Gal, R Raghunathan, L Cheatham
ACR North American Advances, 2013
22013
Fostering advocacy: How the underlying constructs of attitude certainty affect persuasion intentions
L Cheatham, Z Tormala
Volume XLII 42, 428, 2014
12014
The Pursuit of Happiness: Can It Make You Happy?
L Cheatham, K Goldsmith, D Gal, R Raghunathan
Available at SSRN 1979829, 2018
2018
Attitude Certainty and Attitudinal Advocacy: How Certainty Shapes People's Motivation to Share Their Views and Persuade Others
LB Cheatham
Stanford University, 2017
2017
The Surprising Effects of Attitude Certainty on Advocacy and Advocacy Receptivity
L Cheatham, Z Tormala
ACR North American Advances, 2017
2017
14-M: the Making of a Successful Advocate: How Incentivizing Consumer Referrals Affects Persuasion
L Cheatham, Z Tormala
ACR North American Advances, 2017
2017
Fostering Advocacy: the Unexpected Role of Source Expertise in Intentions to Persuade Others
L Cheatham, Z Tormala
ACR North American Advances, 2014
2014
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