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Angela Gracia B. Cruz
Angela Gracia B. Cruz
Senior Lecturer, Department of Marketing, Monash Business School, Monash University
Verified email at monash.edu - Homepage
Title
Cited by
Cited by
Year
Trolling in online communities: A practice-based theoretical perspective
AGB Cruz, Y Seo, M Rex
The Information Society 34 (1), 15-26, 2018
982018
Luxury brand markets as confluences of multiple cultural beliefs
Y Seo, M Buchanan-Oliver, AGB Cruz
International Marketing Review 32 (2), 141-159, 2015
682015
Shaping the body and technology: Discursive implications for the strategic communication of technological brands
M Buchanan-Oliver, A Cruz, JE Schroeder
European Journal of Marketing 44 (5), 635-652, 2010
552010
Cultural globalization from the periphery: Translation practices of English-speaking K-pop fans
AGB Cruz, Y Seo, I Binay
Journal of Consumer Culture 21 (3), 638-659, 2021
482021
Discourses of technology consumption: ambivalence, fear, and liminality
M Buchanan-Oliver, A Cruz
NA-Advances in Consumer Research Volume 39, 2011
482011
Religion as a field of transcultural practices in multicultural marketplaces
AGB Cruz, Y Seo, M Buchanan-Oliver
Journal of Business Research 91, 317-325, 2018
422018
Dimensionalizing esports consumption: Alternative journeys to professional play
C Huston, A Gracia B Cruz, E Zoppos
Journal of Consumer Culture 22 (2), 456-475, 2022
182022
Cultural globalization and young Korean women’s acculturative labor: K-beauty as hegemonic hybridity
Y Seo, AGB Cruz, IME Fifita
International Journal of Cultural Studies 23 (4), 600-618, 2020
162020
Moving toward settlement: Tourism as acculturation practice
AGB Cruz, M Buchanan-Oliver
European Journal of Marketing 51 (4), 2017
152017
The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services
M Buchanan-Oliver, A Cruz
NA-Advances in Consumer Research Volume 36, 2009
142009
Food consumption and marketing: turning toward Asia
Y Seo, AGB Cruz, KS Fam
Journal of Consumer Marketing 32 (7), 501-504, 2015
132015
LARPnography: an embodied embedded cognition method to probe the future
DC Orazi, AGB Cruz
European Journal of Marketing, 2019
122019
Between cultural appreciation and cultural appropriation: Self-authorizing the consumption of cultural difference
AGB Cruz, Y Seo, D Scaraboto
Journal of Consumer Research 50 (5), 962-984, 2024
92024
Home culture consumption as ambivalent embodied experience
AGB Cruz, M Buchanan-Oliver
European Journal of Marketing 54 (6), 1325-1353, 2020
92020
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China
C Diaz Ruiz, AGB Cruz
International Marketing Review 40 (7), 1-21, 2023
72023
The Bittersweet Taste of Home: A Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation
AGB Cruz, M Buchanan-Oliver
NA-Advances in Consumer Research Volume 42, 2014
72014
Neo-colonial marketization of “ethical tourism”: A critical visual analysis
V Kadomskaia, J Brace-Govan, AGB Cruz
Marketization: Theory and evidence from emerging economies, 259-283, 2020
62020
Mobile masculinities: performances of remasculation
AGB Cruz, M Buchanan-Oliver
European Journal of Marketing 51 (7/8), 1374-1395, 2017
62017
Bridging practices as enablers of intercultural translation
AGB Cruz, M Buchanan-Oliver
Qualitative Market Research: An International Journal 18 (4), 442-458, 2015
62015
Ambivalence in volunteer tourism: Toward decolonization
V Kadomskaia, J Brace-Govan, AGB Cruz
Australasian Marketing Journal 31 (1), 2-12, 2023
42023
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