Victoria Crittenden
Victoria Crittenden
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Strategic marketing
DW Cravens, N Piercy
McGraw-Hill, 2006
We’re all connected: The power of the social media ecosystem
R Hanna, A Rohm, VL Crittenden
Business horizons 54 (3), 265-273, 2011
Market-oriented sustainability: a conceptual framework and propositions
VL Crittenden, WF Crittenden, LK Ferrell, OC Ferrell, CC Pinney
Journal of the Academy of Marketing Science 39 (1), 71-85, 2011
Building a capable organization: The eight levers of strategy implementation
VL Crittenden, WF Crittenden
Business Horizons 51 (4), 301-309, 2008
The use of social media: an exploratory study of usage among digital natives
DL Williams, VL Crittenden, T Keo, P McCarty
Journal of Public Affairs 12 (2), 127-136, 2012
Reducing conflict between marketing and manufacturing
VL Crittenden, LR Gardiner, A Stam
Industrial Marketing Management 22 (4), 299-309, 1993
Managing marketing implementation
TV Bonoma, VL Crittenden
MIT Sloan Management Review 29 (2), 7, 1988
Planning for growth: Life stage differences in family firms
KA Eddleston, FW Kellermanns, SW Floyd, VL Crittenden, WF Crittenden
Entrepreneurship Theory and Practice 37 (5), 1177-1202, 2013
The use of digital technologies in the classroom: A teaching and learning perspective
C Buzzard, VL Crittenden, WF Crittenden, P McCarty
Journal of Marketing Education 33 (2), 131-139, 2011
Close the marketing/manufacturing gap
VL Crittenden
MIT Sloan Management Review 33 (3), 41, 1992
Relationships between organizational characteristics and strategic planning processes in nonprofit organizations
WF Crittenden, VL Crittenden
Journal of Managerial Issues, 150-168, 2000
The cheating culture: A global societal phenomenon
VL Crittenden, RC Hanna, RA Peterson
Business Horizons 52 (4), 337-346, 2009
Technology and business-to-consumer selling: Contemplating research and practice
VL Crittenden, RA Peterson, G Albaum
Journal of Personal Selling & Sales Management 30 (2), 103-109, 2010
Social learning theory: A multicultural study of influences on ethical behavior
RC Hanna, VL Crittenden, WF Crittenden
Journal of Marketing Education 35 (1), 18-25, 2013
Planning and stakeholder satisfaction in religious organizations
WF Crittenden, VL Crittenden, TG Hunt
Journal of Voluntary Action Research 17 (2), 60-73, 1988
An uneasy alliance: Planning and performance in nonprofit organizations
WF Crittenden, VL Crittenden, MM Stone, CJ Robertson
International Journal of Organization Theory and Behavior 7 (1), 81-106, 2004
The facilitation and use of student teams in the case analysis process
VL Crittenden, WF Crittenden, JM Hawes
Marketing education review 9 (3), 15-23, 1999
Can we have rigor and relevance in pricing research
TV Bonoma, VL Crittenden, RJ Dolan
Issues in Pricing–Theory and Research, Lexington Books, Lexington, 333-360, 1988
Business students’ attitudes toward unethical behavior: A multi-country comparison
VL Crittenden, RC Hanna, RA Peterson
Marketing Letters 20 (1), 1-14, 2009
Developing the sales force, growing the business: The direct selling experience
VL Crittenden, WF Crittenden
Business Horizons 47 (5), 39-44, 2004
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