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Cited by
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Since 2019
Citations
1
1
h-index
1
1
i10-index
0
0
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Ho-Mai Nhi Thao
Msc. Student in Marketing
Verified email at student.hanken.fi
Branding
Consumer Behavior
Ethical Consumerism
Destination Marketing
Tourism Management
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Year
The pathways of increasing online celebrity brand equity and followers' hotel booking intention: a serial multiple mediation model
NT Ho-Mai, VT Tran, VK Nguyen, UTT Do, TB Truong, PTK Tran
Journal of Research in Interactive Marketing
, 2024
1
2024
What factors contribute to in-role and extra-role safety behavior among food delivery riders?
DQ Nguyen-Phuoc, NX Mai, NT Ho-Mai, MH Nguyen, ...
Transportation research part F: traffic psychology and behaviour 102, 177-198
, 2024
2024
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