Follow
Ayan Ghosh Dastidar
Ayan Ghosh Dastidar
Assistant Professor of Marketing, School of Management, Clark University
Verified email at clarku.edu
Title
Cited by
Cited by
Year
A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality
RM Cortez, AG Dastidar
Journal of Business Research 145, 92-105, 2022
612022
Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?
RM Cortez, WJ Johnston, AG Dastidar
Journal of Business Research 155, 113388, 2023
262023
Societal Spillovers of TV Advertising–Social Distancing During a Public Health Crisis
A Ghosh Dastidar, S Sunder, D Shah
Journal of Marketing 87 (3), 337–358, 2023
82023
Customer-centric marketing: what, how, and why do customer habits matter?
D Shah, AG Dastidar
Handbook on Customer Centricity, 157-179, 2019
12019
Essays on Marketing for Social Good
A Ghosh Dastidar
2022
The system can't perform the operation now. Try again later.
Articles 1–5