| Dimensions of consumer information seeking behavior GC Kiel, RA Layton Journal of marketing Research 18 (2), 233-239, 1981 | 869 | 1981 |
| Marketing systems—A core macromarketing concept RA Layton Journal of macromarketing 27 (3), 227-242, 2007 | 504 | 2007 |
| Perception Gaps in customer expectations: Managers versus service providers and customers STK Luk, R Layton Service Industries Journal 22 (2), 109-128, 2002 | 325 | 2002 |
| Macromarketing: Past, present, and possible future RA Layton, S Grossbart Journal of Macromarketing 26 (2), 193-213, 2006 | 249 | 2006 |
| Formation, growth, and adaptive change in marketing systems RA Layton Journal of Macromarketing 35 (3), 302-319, 2015 | 241 | 2015 |
| On economic growth, marketing systems, and the quality of life RA Layton Journal of Macromarketing 29 (4), 349-362, 2009 | 241 | 2009 |
| Towards a theory of marketing systems RA Layton European journal of marketing 45 (1/2), 259-276, 2011 | 224 | 2011 |
| Systems-thinking social marketing: conceptual extensions and empirical investigations C Domegan, P McHugh, M Devaney, S Duane, M Hogan, BJ Broome, ... Journal of Marketing Management 32 (11-12), 1123-1144, 2016 | 196 | 2016 |
| The search for a dominant logic: A macromarketing perspective RA Layton Journal of Macromarketing 28 (3), 215-227, 2008 | 107 | 2008 |
| Marketing systems–looking backward, sizing up and thinking ahead R Layton Journal of Macromarketing 39 (2), 208-224, 2019 | 93 | 2019 |
| Fundamentals of marketing KE Miller McGraw-Hill Australia Pty Lt, 1999 | 84 | 1999 |
| Path dependency in marketing systems: Where history matters and the future casts a shadow R Layton, S Duffy Journal of Macromarketing 38 (4), 400-414, 2018 | 75 | 2018 |
| Managing both outcome and process quality is critical to quality of hotel service STK Luk, R Layton Total Quality Management & Business Excellence 15 (3), 259-278, 2004 | 70 | 2004 |
| Trade flows in macromarketing systems: Part IA macromodel of trade flows RA Layton Journal of Macromarketing 1 (1), 35-48, 1981 | 66 | 1981 |
| Marketing, marketing systems, and the framing of marketing history R Layton Journal of Historical Research in Marketing 7 (4), 549-572, 2015 | 43 | 2015 |
| There could be more to marketing than you might have thought! An invited paper, by Professor Roger Layton RA Layton Australasian Marketing Journal 24 (1), 2-7, 2016 | 36 | 2016 |
| Marketing systems, macromarketing and the quality of life RA Layton The sage handbook of marketing theory, 415-442, 2010 | 36 | 2010 |
| Measures of structural change in macromarketing systems RA Layton Journal of Macromarketing 9 (1), 5-15, 1989 | 32 | 1989 |
| Marketing systems in regional economic development R Layton Journal of Macromarketing 5 (1), 42-55, 1985 | 27 | 1985 |
| Marketing: is management all that there is? RA Layton Journal of Historical Research in Marketing 3 (2), 194-213, 2011 | 25 | 2011 |
