| Marketing initiatives, expected cash flows, and shareholders’ wealth RKS Rao, N Bharadwaj Journal of Marketing 72 (1), 16-26, 2008 | 146 | 2008 |
| Investigating the decision criteria used in electronic components procurement N Bharadwaj Industrial marketing management 33 (4), 317-323, 2004 | 145 | 2004 |
| Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship N Bharadwaj, K Matsuno Journal of Business research 59 (1), 62-72, 2006 | 117 | 2006 |
| How call center location impacts expectations of service from reputable versus lesser known firms AL Roggeveen, N Bharadwaj, WD Hoyer Journal of Retailing 83 (4), 403-410, 2007 | 90 | 2007 |
| Consumer response to and choice of customized versus standardized systems N Bharadwaj, RW Naylor, F Ter Hofstede International Journal of Research in Marketing 26 (3), 216-227, 2009 | 72 | 2009 |
| The impact of offshored and outsourced call service centers on customer appraisals N Bharadwaj, AL Roggeveen Marketing Letters 19 (1), 13-23, 2008 | 67 | 2008 |
| Explicating hearing the voice of the customer as a manifestation of customer focus and assessing its consequences N Bharadwaj, JR Nevin, JP Wallman Journal of Product Innovation Management 29 (6), 1012-1030, 2012 | 65 | 2012 |
| Toward further understanding the market‐sensing capability–value creation relationship N Bharadwaj, Y Dong Journal of Product Innovation Management 31 (4), 799-813, 2014 | 35 | 2014 |
| How crowdsourcing improves prediction of market-oriented outcomes M Lang, N Bharadwaj, CA Di Benedetto Journal of Business Research 69 (10), 4168-4176, 2016 | 32 | 2016 |
| Cause marketing and customer profitability M Ballings, H McCullough, N Bharadwaj Journal of the Academy of Marketing Science 46 (2), 234-251, 2018 | 26 | 2018 |
| Innovation in data‐rich environments N Bharadwaj, CH Noble Journal of Product Innovation Management 3 (32), 476-478, 2015 | 24 | 2015 |
| Finding innovation in data rich environments N Bharadwaj, C Noble Journal of Product Innovation Management 34 (5), 560-564, 2017 | 15 | 2017 |
| Predicting innovation success in the motion picture industry: The influence of multiple quality signals N Bharadwaj, CH Noble, A Tower, LM Smith, Y Dong Journal of Product Innovation Management 34 (5), 659-680, 2017 | 10 | 2017 |
| Chief marketing officer presence and firm performance: Assessing conditions under which the presence of other C-level functional executives matters P Nath, N Bharadwaj Journal of the Academy of Marketing Science, 1-25, 2020 | 9 | 2020 |
| Micro-marketing and big data analytics: An information system for destination marketing management DR Fesenmaier, N Bharadwaj, J Stienmetz, Z Xiang Management science in hospitality and tourism: Theory, practice, and …, 2016 | 6 | 2016 |
| Pricing Strategies for Augmented Products: The Value of Integration and Customization N Bharadwaj, F Ter Hofstede Working Paper, 2006 | 6 | 2006 |
| Strategic decision making in an information-rich environment: a synthesis and an organizing framework for innovation research N Bharadwaj Innovation and Strategy, 2018 | 5 | 2018 |
| Cross-media consumption: Insights from super bowl advertising N Bharadwaj, M Ballings, PA Naik Journal of Interactive Marketing 50, 17-31, 2020 | 4 | 2020 |
| Corporate brand value and cash holdings N Bharadwaj, DM Hanssens, RKS Rao Journal of Brand Management, 1-13, 2020 | 3 | 2020 |
| Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior? N Bharadwaj, RW Naylor, F Ter Hofstede Marketing Intelligence Review 4 (2), 29-31, 2012 | 1 | 2012 |
Anne RoggeveenCharles Clarke Reynolds Professor of Retailing & Marketing, Babson CollegeVerified email at babson.edu
