Neeraj Bharadwaj
Neeraj Bharadwaj
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TitleCited byYear
Marketing initiatives, expected cash flows, and shareholders’ wealth
RKS Rao, N Bharadwaj
Journal of Marketing 72 (1), 16-26, 2008
Investigating the decision criteria used in electronic components procurement
N Bharadwaj
Industrial marketing management 33 (4), 317-323, 2004
Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
N Bharadwaj, K Matsuno
Journal of Business research 59 (1), 62-72, 2006
How call center location impacts expectations of service from reputable versus lesser known firms
AL Roggeveen, N Bharadwaj, WD Hoyer
Journal of Retailing 83 (4), 403-410, 2007
Consumer response to and choice of customized versus standardized systems
N Bharadwaj, RW Naylor, F Ter Hofstede
International Journal of Research in Marketing 26 (3), 216-227, 2009
The impact of offshored and outsourced call service centers on customer appraisals
N Bharadwaj, AL Roggeveen
Marketing Letters 19 (1), 13-23, 2008
Explicating hearing the voice of the customer as a manifestation of customer focus and assessing its consequences
N Bharadwaj, JR Nevin, JP Wallman
Journal of Product Innovation Management 29 (6), 1012-1030, 2012
Toward further understanding the market‐sensing capability–value creation relationship
N Bharadwaj, Y Dong
Journal of Product Innovation Management 31 (4), 799-813, 2014
How crowdsourcing improves prediction of market-oriented outcomes
M Lang, N Bharadwaj, CA Di Benedetto
Journal of Business Research 69 (10), 4168-4176, 2016
Innovation in data‐rich environments
N Bharadwaj, CH Noble
Journal of Product Innovation Management 32 (3), 476-478, 2015
Cause marketing and customer profitability
M Ballings, H McCullough, N Bharadwaj
Journal of the Academy of Marketing Science 46 (2), 234-251, 2018
Finding innovation in data rich environments
N Bharadwaj, C Noble
Journal of Product Innovation Management 34 (5), 560-564, 2017
Predicting innovation success in the motion picture industry: The influence of multiple quality signals
N Bharadwaj, CH Noble, A Tower, LM Smith, Y Dong
Journal of Product Innovation Management 34 (5), 659-680, 2017
Strategic Decision Making in an Information-Rich Environment: A Synthesis and an Organizing Framework for Innovation Research', Innovation and Strategy
N Bharadwaj
Emerald Publishing Limited, 2018
Micro marketing and big data analytics: An information system for destination marketing management
DR Fesenmaier, N Bharadwaj, JL Stienmetz, Z Xiang
Management science in hospitality and tourism: Theory, practice and …, 2016
Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior?
N Bharadwaj, RW Naylor, F Ter Hofstede
GfK Marketing Intelligence Review 4 (2), 29-31, 2012
Offshoring and Marketing
N Bharadwaj
Wiley International Encyclopedia of Marketing, 2010
Discussion on ‘Statistical Challenges of Administrative and Transaction Data’ Paper by David J. Hand
N Bharadwaj, Y Dong
Journal of the Royal Statistical Society, Series A (Statistics in Society …, 2018
Giant Consumer Products: The Sales Promotion Resource Allocation Decision
N Bharadwaj, P Delurgio
Harvard Business School Publishing, 2009
Atlantic Computer: A Bundle of Pricing Options
N Bharadwaj, J Gordon
Harvard Business School Publishing, 2007
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