| Marketing initiatives, expected cash flows, and shareholders’ wealth RKS Rao, N Bharadwaj Journal of Marketing 72 (1), 16-26, 2008 | 143 | 2008 |
| Investigating the decision criteria used in electronic components procurement N Bharadwaj Industrial marketing management 33 (4), 317-323, 2004 | 137 | 2004 |
| Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship N Bharadwaj, K Matsuno Journal of Business research 59 (1), 62-72, 2006 | 110 | 2006 |
| How call center location impacts expectations of service from reputable versus lesser known firms AL Roggeveen, N Bharadwaj, WD Hoyer Journal of Retailing 83 (4), 403-410, 2007 | 82 | 2007 |
| Consumer response to and choice of customized versus standardized systems N Bharadwaj, RW Naylor, F Ter Hofstede International Journal of Research in Marketing 26 (3), 216-227, 2009 | 66 | 2009 |
| The impact of offshored and outsourced call service centers on customer appraisals N Bharadwaj, AL Roggeveen Marketing Letters 19 (1), 13-23, 2008 | 59 | 2008 |
| Explicating hearing the voice of the customer as a manifestation of customer focus and assessing its consequences N Bharadwaj, JR Nevin, JP Wallman Journal of Product Innovation Management 29 (6), 1012-1030, 2012 | 54 | 2012 |
| Toward further understanding the market‐sensing capability–value creation relationship N Bharadwaj, Y Dong Journal of Product Innovation Management 31 (4), 799-813, 2014 | 28 | 2014 |
| How crowdsourcing improves prediction of market-oriented outcomes M Lang, N Bharadwaj, CA Di Benedetto Journal of Business Research 69 (10), 4168-4176, 2016 | 25 | 2016 |
| Innovation in data‐rich environments N Bharadwaj, CH Noble Journal of Product Innovation Management 32 (3), 476-478, 2015 | 19 | 2015 |
| Cause marketing and customer profitability M Ballings, H McCullough, N Bharadwaj Journal of the Academy of Marketing Science 46 (2), 234-251, 2018 | 15 | 2018 |
| Finding innovation in data rich environments N Bharadwaj, C Noble Journal of Product Innovation Management 34 (5), 560-564, 2017 | 8 | 2017 |
| Predicting innovation success in the motion picture industry: The influence of multiple quality signals N Bharadwaj, CH Noble, A Tower, LM Smith, Y Dong Journal of Product Innovation Management 34 (5), 659-680, 2017 | 4 | 2017 |
| Strategic Decision Making in an Information-Rich Environment: A Synthesis and an Organizing Framework for Innovation Research', Innovation and Strategy N Bharadwaj Emerald Publishing Limited, 2018 | 2 | 2018 |
| Micro marketing and big data analytics: An information system for destination marketing management DR Fesenmaier, N Bharadwaj, JL Stienmetz, Z Xiang Management science in hospitality and tourism: Theory, practice and …, 2016 | 2 | 2016 |
| Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior? N Bharadwaj, RW Naylor, F Ter Hofstede GfK Marketing Intelligence Review 4 (2), 29-31, 2012 | 1 | 2012 |
| Offshoring and Marketing N Bharadwaj Wiley International Encyclopedia of Marketing, 2010 | 1 | 2010 |
| Discussion on ‘Statistical Challenges of Administrative and Transaction Data’ Paper by David J. Hand N Bharadwaj, Y Dong Journal of the Royal Statistical Society, Series A (Statistics in Society …, 2018 | | 2018 |
| Giant Consumer Products: The Sales Promotion Resource Allocation Decision N Bharadwaj, P Delurgio Harvard Business School Publishing, 2009 | | 2009 |
| Atlantic Computer: A Bundle of Pricing Options N Bharadwaj, J Gordon Harvard Business School Publishing, 2007 | | 2007 |
