David Waller
TitleCited byYear
The influence of religion on attitudes towards the advertising of controversial products
K Shyan Fam, DS Waller, B Zafer Erdogan
European Journal of marketing 38 (5/6), 537-555, 2004
Designing and managing a research project: A business student's guide
MJ Polonsky, DS Waller
Sage publications, 2018
Attitudes towards offensive advertising: an Australian study
DS Waller
Journal of consumer marketing 16 (3), 288-295, 1999
Advertising Of Controversial Products: A Cross-Cultural Study
DS Waller, BZE Kim, S Fam
Journal of Consumer Marketing 22 (1), 6-13, 2005
Buy, Boycott or Blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages
GF Kerr, K Mortimer, SJ Dickinson-Delaporte, D Waller
European Journal of Marketing 46 (3/4), 387-405, 2012
Measuring consumer vanity: A cross‐cultural validation
PZ Wang, DS Waller
Psychology & Marketing 23 (8), 665-687, 2006
Cultural values and advertising in Malaysia: views from the industry
DS Waller, K Shyan Fam
Asia Pacific Journal of Marketing and Logistics 12 (1), 3-16, 2000
Advertising controversial products in the Asia Pacific: what makes them offensive?
KS Fam, DS Waller
Journal of Business Ethics 48 (3), 237-250, 2003
Corporate social responsibility (CSR) disclosure of advertising agencies: an exploratory analysis of six holding companies' annual reports
DS Waller, R Lanis
Journal of Advertising 38 (1), 109-122, 2009
A proposed response model for controversial advertising
DS Waller
Journal of promotion management 11 (2-3), 3-15, 2006
Developing an account-management lifecycle for advertising agency-client relationships
DS Waller
Marketing Intelligence & Planning 22 (1), 95-112, 2004
Does winning advertising awards pay?: The Australian experience
MJ Polonsky, DS Waller
Journal of Advertising Research 35 (1), 25-25, 1995
Does ownership type matter for innovation? Evidence from China
LA Jiang, DS Waller, S Cai
Journal of Business Research 66 (12), 2473-2478, 2013
Controversial product advertising in China: perceptions of three generational cohorts
KS Fam, DS Waller, FS Ong, Z Yang
Journal of Consumer Behaviour: An International Research Review 7 (6), 461-469, 2008
Identifying likeable attributes: a qualitative study of television advertisements in Asia
KS Fam, DS Waller
Qualitative Market Research: An International Journal 9 (1), 38-50, 2006
Agency–client relationship factors across life-cycle stages
KS Fam, DS Waller
Journal of Relationship Marketing 7 (2), 217-236, 2008
What factors make controversial advertising offensive?: A preliminary study
DS Waller
ANZC A04 Conference, 1-10, 2004
Marketing: core concepts and applications
WM Pride, G Elliott, S Rundle-Thiele, D Waller, A Paladino, OC Ferrell
John Wiley & Sons, 2006
Ad likeability and brand recall in Asia: A cross-cultural study
KS Fam, DS Waller
Journal of Brand Management 12 (2), 93-104, 2004
Addressing the advertising of controversial products in China: An empirical approach
KS Fam, DS Waller, Z Yang
Journal of Business Ethics 88 (1), 43-58, 2009
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