| The influence of religion on attitudes towards the advertising of controversial products K Shyan Fam, DS Waller, B Zafer Erdogan European Journal of marketing 38 (5/6), 537-555, 2004 | 510 | 2004 |
| Designing and managing a research project: A business student's guide MJ Polonsky, DS Waller Sage publications, 2018 | 295 | 2018 |
| Attitudes towards offensive advertising: an Australian study DS Waller Journal of consumer marketing 16 (3), 288-295, 1999 | 183 | 1999 |
| Advertising Of Controversial Products: A Cross-Cultural Study DS Waller, BZE Kim, S Fam Journal of Consumer Marketing 22 (1), 6-13, 2005 | 152 | 2005 |
| Buy, Boycott or Blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages GF Kerr, K Mortimer, SJ Dickinson-Delaporte, D Waller European Journal of Marketing 46 (3/4), 387-405, 2012 | 112 | 2012 |
| Measuring consumer vanity: A cross‐cultural validation PZ Wang, DS Waller Psychology & Marketing 23 (8), 665-687, 2006 | 105 | 2006 |
| Cultural values and advertising in Malaysia: views from the industry DS Waller, K Shyan Fam Asia Pacific Journal of Marketing and Logistics 12 (1), 3-16, 2000 | 101 | 2000 |
| Advertising controversial products in the Asia Pacific: what makes them offensive? KS Fam, DS Waller Journal of Business Ethics 48 (3), 237-250, 2003 | 98 | 2003 |
| Corporate social responsibility (CSR) disclosure of advertising agencies: an exploratory analysis of six holding companies' annual reports DS Waller, R Lanis Journal of Advertising 38 (1), 109-122, 2009 | 97 | 2009 |
| A proposed response model for controversial advertising DS Waller Journal of promotion management 11 (2-3), 3-15, 2006 | 71 | 2006 |
| Developing an account-management lifecycle for advertising agency-client relationships DS Waller Marketing Intelligence & Planning 22 (1), 95-112, 2004 | 71 | 2004 |
| Does winning advertising awards pay?: The Australian experience MJ Polonsky, DS Waller Journal of Advertising Research 35 (1), 25-25, 1995 | 50 | 1995 |
| Does ownership type matter for innovation? Evidence from China LA Jiang, DS Waller, S Cai Journal of Business Research 66 (12), 2473-2478, 2013 | 44 | 2013 |
| Controversial product advertising in China: perceptions of three generational cohorts KS Fam, DS Waller, FS Ong, Z Yang Journal of Consumer Behaviour: An International Research Review 7 (6), 461-469, 2008 | 40 | 2008 |
| Identifying likeable attributes: a qualitative study of television advertisements in Asia KS Fam, DS Waller Qualitative Market Research: An International Journal 9 (1), 38-50, 2006 | 39 | 2006 |
| Agency–client relationship factors across life-cycle stages KS Fam, DS Waller Journal of Relationship Marketing 7 (2), 217-236, 2008 | 38 | 2008 |
| What factors make controversial advertising offensive?: A preliminary study DS Waller ANZC A04 Conference, 1-10, 2004 | 37 | 2004 |
| Marketing: core concepts and applications WM Pride, G Elliott, S Rundle-Thiele, D Waller, A Paladino, OC Ferrell John Wiley & Sons, 2006 | 34 | 2006 |
| Ad likeability and brand recall in Asia: A cross-cultural study KS Fam, DS Waller Journal of Brand Management 12 (2), 93-104, 2004 | 32 | 2004 |
| Addressing the advertising of controversial products in China: An empirical approach KS Fam, DS Waller, Z Yang Journal of Business Ethics 88 (1), 43-58, 2009 | 28 | 2009 |