David Waller
Cited by
Cited by
The influence of religion on attitudes towards the advertising of controversial products
KS Fam, DS Waller, BZ Erdogan
European Journal of marketing, 2004
Designing and managing a research project: A business student's guide
MJ Polonsky, DS Waller
Sage publications, 2018
Attitudes towards offensive advertising: an Australian study
DS Waller
Journal of consumer marketing, 1999
Advertising Of Controversial Products: A Cross-Cultural Study
DS Waller, KS Fam, BZ Erdogan
Journal of Consumer Marketing 22 (1), 6-13, 2005
Buy, Boycott or Blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages
GF Kerr, K Mortimer, SJ Dickinson-Delaporte, DS Waller
European Journal of Marketing 46 (3/4), 387-405, 2012
Corporate social responsibility (CSR) disclosure of advertising agencies: an exploratory analysis of six holding companies' annual reports
DS Waller, R Lanis
Journal of Advertising 38 (1), 109-122, 2009
Measuring consumer vanity: A cross‐cultural validation
PZ Wang, DS Waller
Psychology & Marketing 23 (8), 665-687, 2006
Advertising controversial products in the Asia Pacific: what makes them offensive?
KS Fam, DS Waller
Journal of business ethics 48 (3), 237-250, 2003
Cultural values and advertising in Malaysia: views from the industry
DS Waller, KS Fam
Asia Pacific Journal of Marketing and Logistics, 2000
A proposed response model for controversial advertising
DS Waller
Journal of promotion management 11 (2-3), 3-15, 2006
Developing an account‐management lifecycle for advertising agency‐client relationships
DS Waller
Marketing Intelligence & Planning, 2004
Does ownership type matter for innovation? Evidence from China
LA Jiang, DS Waller, S Cai
Journal of Business Research 66 (12), 2473-2478, 2013
What factors make controversial advertising offensive?: A preliminary study
DS Waller
ANZC A04 conference, 1-10, 2004
Agency–client relationship factors across life-cycle stages
KS Fam, DS Waller
Journal of Relationship Marketing 7 (2), 217-236, 2008
Controversial product advertising in China: perceptions of three generational cohorts
KS Fam, DS Waller, FS Ong, Z Yang
Journal of Consumer Behaviour: An International Research Review 7 (6), 461-469, 2008
Does winning advertising awards pay?: The Australian experience
MJ Polonsky, DS Waller
Journal of Advertising Research 35 (1), 25-25, 1995
Marketing: Core concepts and applications
WM Pride, G Elliott, S Rundle-Thiele, D Waller, A Paladino, OC Ferrell
John Wiley & Sons, 2006
Identifying likeable attributes: a qualitative study of television advertisements in Asia
KS Fam, DS Waller
Qualitative Market Research: An International Journal, 2006
Addressing the advertising of controversial products in China: An empirical approach
KS Fam, DS Waller, Z Yang
Journal of Business Ethics 88 (1), 43-58, 2009
The impact of front-of-pack marketing attributes versus nutrition and health information on parents' food choices
CG Russell, PF Burke, DS Waller, E Wei
Appetite 116, 323-338, 2017
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