Songting Dong
Songting Dong
Senior Lecturer in Marketing, University of New South Wales
Verified email at - Homepage
TitleCited byYear
Functional forms of the satisfaction–loyalty relationship
S Dong, M Ding, R Grewal, P Zhao
International Journal of Research in Marketing 28 (1), 38-50, 2011
A simple mechanism to incentive-align conjoint experiments
S Dong, M Ding, J Huber
International Journal of Research in Marketing 27 (1), 25-32, 2010
Unstructured direct elicitation of decision rules
M Ding, JR Hauser, S Dong, D Dzyabura, Z Yang, SU Chenting, ...
Journal of Marketing Research 48 (1), 116-127, 2011
Self‐Reflection and Articulated Consumer Preferences
JR Hauser, S Dong, M Ding
Journal of Product Innovation Management 31 (1), 17-32, 2014
Portfolio management in new drug development
M Ding, S Dong, J Eliashberg, A Gopalakrishnan
Innovation and Marketing in the Pharmaceutical Industry, 83-118, 2014
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Articles 1–5