| Functional forms of the satisfaction–loyalty relationship S Dong, M Ding, R Grewal, P Zhao International Journal of Research in Marketing 28 (1), 38-50, 2011 | 110 | 2011 |
| A simple mechanism to incentive-align conjoint experiments S Dong, M Ding, J Huber International Journal of Research in Marketing 27 (1), 25-32, 2010 | 82 | 2010 |
| Unstructured direct elicitation of decision rules M Ding, JR Hauser, S Dong, D Dzyabura, Z Yang, SU Chenting, ... Journal of Marketing Research 48 (1), 116-127, 2011 | 54 | 2011 |
| Self‐reflection and articulated consumer preferences JR Hauser, S Dong, M Ding Journal of Product Innovation Management 31 (1), 17-32, 2014 | 40 | 2014 |
| Portfolio management in new drug development M Ding, S Dong, J Eliashberg, A Gopalakrishnan Innovation and marketing in the pharmaceutical industry: Emerging practices …, 2014 | 21 | 2014 |
