Cathi McMullen
Cathi McMullen
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‘Becoming and being writers’: The experiences of doctoral students in writing groups
D Maher, L Seaton, C McMullen, T Fitzgerald, E Otsuji, A Lee
Studies in continuing education 30 (3), 263-275, 2008
Teaching, learning and research in higher education: A critical approach
M Tennant, C McMullen, D Kaczynski
Routledge, 2009
Narrative inquiry and the study of collaborative branding activity
C McMullen, I Braithwaite
Electronic Journal of Business Research Methods 11 (2), 92-104, 2013
Taking a deliberate approach: the enactment of brand orientation in an SME context
NM Hodge, C McMullen, J Kleinschafer
Journal of Brand Management 25, 395-408, 2018
Romancing the alpaca: Passionate consumption, collection, and companionship
C McMullen
Journal of Business Research 61 (5), 502-508, 2008
Learning in the digital age
M Tennant, C McMullen, D Kaczynski
Teaching, learning and research in higher education, 2009
Promoting generic skills in marketing education
C McMullen
ANZMZC Conference, University of Otago, Dunedin, 1998
The workplace as a site for learning: Challenges and possibilities
M Tennant, C McMullen
World-Association for Cooperative Education (WACE) International Conference …, 2008
Developing critical perspectives in a media saturated world: Using digital video clips to shape learning in marketing
C McMullen
ASCILITE 2011: 28th International Conference on Innovation, Practice and …, 2011
Developing and sustaining university teaching expertise in times of change: A narrative study with award winning university teachers
C McMullen
Managing the transition: MBA to DBA
G O’Neill, C McMullen
Research Training for the Knowledge Economy. Proceedings of the 4th …, 2002
Academics Writing and Learning Together: Using Writing Groups to Promote Scholarship of Teaching.
Z Bone, C McMullen, D Clarke
International Journal of Learning 16 (4), 2009
'Authentic Assessment: Workplace based formal learning setting the stage for ongoing informal learning
C McMullen, I Braithwaite
Australian and New Zealand Marketing Academy (ANZMAC) Conference, 130-136, 2005
What's Expected of Marketing Graduates
C McMullen, I Braithwaite
Australian and New Zealand Marketing Academy Conference, 3221-3226, 2002
'Taking a close look at award-winning university teachers: A narrative study of developing expertise in times of change'
C McMullen
Out of bounds and borders: A Trans-Tasman collaboration
Continuing Professional Education Conference (2006: Auckland New Zealand)
Faculty of Education, University of Auckland, 2006
Case study: Beavo’s Honey–to grow, or not to grow, that is the question
KJ Attree, C McMullen, JL Kleinschafer
Small Enterprise Research 25 (3), 303-307, 2018
Weaving a research story: Agendas of the researcher and the researched
C McMullen
Research Institute for Professional Practice, Learning and Education (RIPPLE …, 2006
Work-related assessment: Creating working knowledge
C McMullen, I Braithwaite
Australian and New Zealand Academy of Management Conference, 2003
Working together: Starting management study in a collaborative online space
A Neher, C McMullen
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