‘Becoming and being writers’: The experiences of doctoral students in writing groups D Maher, L Seaton, C McMullen, T Fitzgerald, E Otsuji, A Lee Studies in continuing education 30 (3), 263-275, 2008 | 262 | 2008 |
Teaching, learning and research in higher education: A critical approach M Tennant, C McMullen, D Kaczynski Routledge, 2009 | 184 | 2009 |
Narrative inquiry and the study of collaborative branding activity C McMullen, I Braithwaite Electronic Journal of Business Research Methods 11 (2), 92-104, 2013 | 75 | 2013 |
Taking a deliberate approach: the enactment of brand orientation in an SME context NM Hodge, C McMullen, J Kleinschafer Journal of Brand Management 25, 395-408, 2018 | 34 | 2018 |
Romancing the alpaca: Passionate consumption, collection, and companionship C McMullen Journal of Business Research 61 (5), 502-508, 2008 | 15 | 2008 |
Learning in the digital age M Tennant, C McMullen, D Kaczynski Teaching, learning and research in higher education, 2009 | 10 | 2009 |
Promoting generic skills in marketing education C McMullen ANZMZC Conference, University of Otago, Dunedin, 1998 | 10 | 1998 |
The workplace as a site for learning: Challenges and possibilities M Tennant, C McMullen World-Association for Cooperative Education (WACE) International Conference …, 2008 | 7 | 2008 |
Reconceptualising the development of university teaching expertise M Tennant, C McMullen, D Kaczynski, C McMullen, D Kaczynski Teaching, Learning and Research in Higher Education: a critical approach …, 2010 | 5 | 2010 |
Developing and sustaining university teaching expertise in times of change: A narrative study with award winning university teachers C McMullen | 5 | 2008 |
Managing the transition: MBA to DBA G O’Neill, C McMullen Research Training for the Knowledge Economy. Proceedings of the 4th …, 2002 | 5 | 2002 |
C & Kaczynski, D (2010) Teaching, Learning and Research in Higher Education: A critical approach MMM Tennant, C McMullen New York and London: Routledge, 0 | 5 | |
Developing critical perspectives in a media saturated world: Using digital video clips to shape learning in marketing C McMullen ASCILITE 2011: 28th International Conference on Innovation, Practice and …, 2011 | 4 | 2011 |
'Authentic Assessment: Workplace based formal learning setting the stage for ongoing informal learning C McMullen, I Braithwaite Australian and New Zealand Marketing Academy (ANZMAC) Conference, 130-136, 2005 | 4 | 2005 |
Case study: Beavo’s Honey–to grow, or not to grow, that is the question KJ Attree, C McMullen, JL Kleinschafer Small Enterprise Research 25 (3), 303-307, 2018 | 3 | 2018 |
Academics writing and learning together: Using writing groups to promote scholarship of teaching Z Bone, C McMullen, D Clarke International Journal of Learning 16 (4), 289-298, 2009 | 3 | 2009 |
What's Expected of Marketing Graduates C McMullen, I Braithwaite Australian and New Zealand Marketing Academy Conference, 3221-3226, 2002 | 3 | 2002 |
Taking a close up look at award winning university teachers: A narrative study of developing expertise in times of change C McMullen | 2 | 2012 |
Weaving a research story: Agendas of the researcher and the researched C McMullen Research Institute for Professional Practice, Learning and Education (RIPPLE …, 2006 | 2 | 2006 |
Out of bounds and borders: A Trans-Tasman collaboration Continuing Professional Education Conference (2006: Auckland New Zealand) Faculty of Education, University of Auckland, 2006 | 2 | 2006 |