Jaishankar Ganesh
Jaishankar Ganesh
Verified email at camden.rutgers.edu
TitleCited byYear
Understanding the customer base of service providers: an examination of the differences between switchers and stayers
J Ganesh, MJ Arnold, KE Reynolds
Journal of marketing 64 (3), 65-87, 2000
16892000
Revisiting the satisfaction–loyalty relationship: empirical generalizations and directions for future research
V Kumar, I Dalla Pozza, J Ganesh
Journal of Retailing 89 (3), 246-262, 2013
3972013
Online shopper motivations, and e-store attributes: an examination of online patronage behavior and shopper typologies
J Ganesh, KE Reynolds, M Luckett, N Pomirleanu
Journal of retailing 86 (1), 106-115, 2010
3222010
Traditional malls vs. factory outlets: comparing shopper typologies and implications for retail strategy
KE Reynolds, J Ganesh, M Luckett
Journal of Business Research 55 (9), 687-696, 2002
2472002
Learning effect in multinational diffusion of consumer durables: An exploratory investigation
J Ganesh, V Kumar, V Subramaniam
Journal of the Academy of Marketing Science 25 (3), 214-228, 1997
1841997
Cross‐national diffusion research: what do we know and how certain are we?
V Kumar, J Ganesh, R Echambadi
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1998
1751998
Capturing the cross-national learning effect: An analysis of an industrial technology diffusion
J Ganesh, V Kumar
Journal of the Academy of Marketing Science 24 (4), 328-337, 1996
1391996
Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach
J Ganesh, KE Reynolds, MG Luckett
Journal of the Academy of Marketing Science 35 (3), 369-381, 2007
1382007
Corporate image: a conceptual framework for strategic planning
GM Zinkhan, J Ganesh, A Jaju, L Hayes
American Marketing Association. Conference Proceedings 12, 152, 2001
972001
Optimal database marketing: Strategy, development, and data mining
RG Drozdenko, PD Drake
Sage, 2002
852002
Converging trends within the European Union: Insights from an analysis of diffusion patterns
J Ganesh
Journal of International Marketing 6 (4), 32-48, 1998
791998
Who shops at factory outlets and why?: an exploratory study
K Karande, J Ganesh
Journal of marketing Theory and Practice 8 (4), 29-42, 2000
642000
International product positioning: An illustration using perceptual mapping techniques
J Ganesh, G Oakenfull
Journal of Global Marketing 13 (2), 85-111, 2000
282000
Quantitative tools in tourism research: An application of perceptual maps
M Luckett, J Ganesh, P Gillett
Consumer behavior in travel and tourism, 307-333, 1999
121999
Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance
N Mouri, V Bindroo, J Ganesh
Journal of Marketing Management 31 (11-12), 1231-1254, 2015
112015
Book Review: Principles of Forecasting: A Handbook for Researchers and Practitioners
J Ganesh
Journal of Marketing Research 39 (4), 498-499, 2002
22002
Advancing the Resource-Based View: Human Capital Investments and Consumer Satisfaction
AJ Chauradia, R Echambadi, C Milewicz, J Ganesh
Academy of Management Proceedings 2018 (1), 13131, 2018
12018
Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations
ZS Johnson, H Mao, S Lefebvre, J Ganesh
Journal of Consumer Psychology 29 (4), 565-583, 2019
2019
ON THE RELATIONSHIP BETWEEN MARKETING ALLIANCES AND THE CONSUMER
N Mouri, J Ganesh
Advances in Marketing, 162, 2008
2008
Quantitative tools in tourism research: An application of perceptual maps
P Gillet, J Ganesh, M Luckett
Consumer behavior in travel and tourism, 307-334, 2000
2000
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