Michael D. Hartline
Michael D. Hartline
Charles A. Bruning Professor of Business Administration, Florida State University
Verified email at cob.fsu.edu
Title
Cited by
Cited by
Year
The management of customer-contact service employees: An empirical investigation.
MD Hartline, OC Ferrell
Journal of marketing 60 (4), 1996
27011996
Estratégias de marketing
OC Ferrel, MD Hartline, G Lucas
Săo Paulo: Atlas, 2000
2406*2000
Estratégia de marketing
OC Ferrell, MD Hartline
Cengage Learning Editores, 2011
23552011
Marketing Strategy, Text and Cases
OC Ferrell, M Hartline
Cengage Learning, 2012
11232012
Corridors of influence in the dissemination of customer-oriented strategy to customer contact service employees
MD Hartline, JG Maxham III, DO McKee
Journal of Marketing 64 (2), 35-50, 2000
10682000
Employee performance cues in a hotel service environment: Influence on perceived service quality, value, and word-of-mouth intentions
MD Hartline, KC Jones
Journal of Business Research 35 (3), 207-215, 1996
7791996
Brand equity: is it more important in services?
BC Krishnan, MD Hartline
Journal of Services Marketing 15 (5), 328-342, 2001
4292001
The effects of leadership style on hotel employees' commitment to service quality
RA Clark, MD Hartline, KC Jones
Cornell Hospitality Quarterly 50 (2), 209-231, 2009
3192009
Managing the ethical climate of customer-contact service employees
CH Schwepker, MD Hartline
Journal of Service Research 7 (4), 377-397, 2005
2472005
Customer and frontline employee influence on new service development performance
HL Melton, MD Hartline
Journal of Service Research 13 (4), 411-425, 2010
2342010
Service quality implementation: The effects of organizational socialization and managerial actions on customer-contact employee behaviors
MD Hartline, OC Ferrell
REPORT-MARKETING SCIENCE INSTITUTE CAMBRIDGE MASSACHUSETTS, 1993
1201993
Guest Perceptions of Hotel Quality Determining Which Employee Groups Count Most
MD Hartline, BR Wooldridge, KC Jones
Cornell Hospitality Quarterly 44 (1), 43-52, 2003
1192003
Employee Collaboration, Learning Orientation, and New Service Development Performance
HL Melton, MD Hartline
Journal of Service Research 16 (1), 67-81, 2013
962013
Marketing management strategies
OC Ferrell, MD Hartline
South-Western Cengage Learning, 2011
352011
Codes of ethics among corporate research departments, marketing research firms, and data subcontractors: An examination of a three-communities metaphor
OC Ferrell, MD Hartline, SW McDaniel
Journal of Business Ethics 17 (5), 503-516, 1998
341998
Internal relationship management: Linking human resources to marketing performance
MD Hartline, D Bejou
Journal of Relationship Marketing 3 (2-3), 1-4, 2004
242004
Using Internal Relationship Marketing Activities to Enhance Cross-Selling Performance in Services
JJ Zboja, MD Hartline
Journal of Relationship Marketing 9 (3), 117-131, 2010
202010
Marketing Strategy
M Hartline, OC FERRELL
New York, NY: Cengage Learning, 2008
202008
Strategic adaptation to extended rivalry: Effects on organizational performance
PL Schul, PS Davis, MD Hartline
Journal of Business Research 33 (2), 129-142, 1995
201995
Individual differences among service employees: The conundrum of employee recruitment, selection, and retention
MD Hartline, TD Witt
Journal of Relationship Marketing 3 (2-3), 25-42, 2004
162004
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