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Manuela Gutierrez-Leefmans
Manuela Gutierrez-Leefmans
Associate Professor, Marketing Department, Universidad de las Américas Puebla
Verified email at udlap.mx
Title
Cited by
Cited by
Year
A taxonomy of SME e-commerce platforms derived from a market-level analysis
CP Holland, M Gutiérrez-Leefmans
International Journal of Electronic Commerce 22 (2), 161-201, 2018
682018
SME platforms as business models: a user-centric activity-system approach
M Gutierrez-Leefmans, C Patrick Holland
Cuadernos de Administración (Universidad del Valle) 35 (64), 52-77, 2019
82019
Social influence and mPOS use: The effects of gender
M Gutierrez-Leefmans, S Adewale Olaleye
Journal of technology management & innovation 16 (4), 3-10, 2021
42021
Analyzing academic discourse evolution on consumer behavior and covid-19 using topic modeling
VW Bohorquez-Lopez, M Gutiérrez-Leefmans
Innovar 32 (86), 89-103, 2022
32022
Is Internet Making Us More Creative?
M Gutiérrez-Leefmans
CIENCIA ergo-sum: revista científica multidisciplinaria de la Universidad …, 2016
32016
The role of business in the innovation ecosystem: The case of smart cities as business models
M Gutiérrez-Leefmans
Handbook of research on smart territories and entrepreneurial ecosystems for …, 2020
22020
Online Consumer Behaviour and Competitor Performance in the Mexican Bank Market
C Holland, MM Gutierrez-Leefmans
22013
Channel Structure Innovation as a Response to the COVID-19 Pandemic: Cases From Mexico
M Gutiérrez-Leefmans
Cases on Emerging Market Responses to the COVID-19 Pandemic, 1-20, 2022
12022
The Emergence and Current State of Drug Trafficking-related Social Media in Mexico: A Text Mining Approach
A Rico-Sulayes, M Gutiérrez-Leefmans, L Villaseñor-Pineda
Graffylia, Revista de la Facultad de Filosofía y Letras 3 (5), 8-19, 2018
12018
Strategic Group Analysis of the Social Media Landscape for SMEs.
MMG Leefmans, CP Holland
UKAIS, 34, 2015
12015
Assessing consumer complaints during COVID-19 in Mexico using large-scale Twitter data.
M Gutiérrez Leefmans, F García Miramón, M David Murck
Cuadernos. info, 2023
2023
Evaluación de quejas de consumidores durante COVID-19 analizando Twitter a gran escala
M Gutiérrez Leefmans, F García Miramón, M David Murck
Cuadernos. info, 162-185, 2023
2023
UNE ANALYSE DE L'ÉVOLUTION DU DISCOURS ACADÉMIQUE SUR LE COMPORTEMENT DU CONSOMMATEUR ET COVID-19 À L'AIDE DE LA MODÉLISATION THÉMATIQUE
VW Bohorquez-Lopez, M Gutiérrez-Leefmans
Innovar 32 (86), 89-103, 2022
2022
ANÁLISE DA EVOLUÇÃO DO DISCURSO ACADÊMICO SOBRE O COMPORTAMENTO DO CONSUMIDOR E A COVID-19 A PARTIR DA MODEL AGEM DE TÓPICOS
VW Bohorquez-Lopez, M Gutiérrez-Leefmans
Innovar 32 (86), 89-103, 2022
2022
Channel Structure Innovation
M Gutiérrez-Leefmans
Cases on Emerging Market Responses to the COVID-19 Pandemic, 1, 2022
2022
The use of mPOS in Mexico
M Gutierrez-Leefmans, SA Olaleye
Design, Operation and Evaluation of Mobile Communications: HCII 2021, 2021
2021
The Use of mPOS in Mexico
SA Olaleye, M Gutiérrez-Leefmans
Design, Operation and Evaluation of Mobile Communications: Second …, 2021
2021
Les plates-formes pour les PME en tant que modèles d’affaires: une approche par système d’activités centrées sur l’utilisateur
M Gutiérrez-Leefmans, C Patrick Holland
Cuadernos de Administración (Universidad del Valle) 35 (64), 52-77, 2019
2019
Business Model Innovation in the Digital Era. A Case Study from the Real Estate Sector
M Gutiérrez-Leefmans
Vinculatégica EFAN 5 (2), 919-930, 2019
2019
¿ El Internet nos está volviendo más creativos?
M Gutierrez-Leefmans
Ciencia ergo sum 23 (2), 182-187, 2016
2016
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Articles 1–20