| Thermal cracking in disc brakes TJ Mackin, SC Noe, KJ Ball, BC Bedell, DP Bim-Merle, MC Bingaman, ... Engineering Failure Analysis 9 (1), 63-76, 2002 | 222 | 2002 |
| Understanding the inherent complexity of sustainable consumption: A social cognitive framework M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ... Journal of Business Research 66 (8), 1227-1234, 2013 | 208 | 2013 |
| Ingraining product-relevant social good into business processes in subsistence marketplaces: The sustainable market orientation M Viswanathan, A Seth, R Gau, A Chaturvedi Journal of Macromarketing 29 (4), 406-425, 2009 | 119 | 2009 |
| Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing M Viswanathan, S Sridharan, R Gau, R Ritchie Journal of Public Policy & Marketing 28 (1), 85-94, 2009 | 101 | 2009 |
| Understanding and facilitating the usage of nutritional labels by low-literate consumers M Viswanathan, M Hastak, R Gau Journal of Public Policy & Marketing 28 (2), 135-145, 2009 | 85 | 2009 |
| Toward a sustainable marketplace: Expanding options and benefits for consumers MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ... | 78 | 2011 |
| Understanding the influence of literacy on consumer memory: The role of pictorial elements M Viswanathan, CJ Torelli, L Xia, R Gau Journal of Consumer Psychology 19 (3), 389-402, 2009 | 40 | 2009 |
| Functional illiteracy and nutritional education in the United States: A research-based approach to the development of nutritional education materials for functionally … M Viswanathan, R Gau Journal of Macromarketing 25 (2), 187-201, 2005 | 38 | 2005 |
| DOING WELL BY DOING GOOD: PURSUING COMMERCIAL SUCCESS BY INTERNALIZING SOCIAL GOOD IN SUBSISTENCE MARKETS. M Viswanathan, A Seth, R Gau, A Chaturvedi Academy of Management Proceedings 2007 (1), 1-6, 2007 | 33 | 2007 |
| Community-based initiatives and poverty alleviation in subsistence marketplaces R Gau, E Ramirez, ME Barua, R Gonzalez Journal of Macromarketing 34 (2), 160-170, 2014 | 30 | 2014 |
| Research methods for subsistence marketplaces M Viswanathan, R Gau, A Chaturvedi Sustainability Challenges and Solutions at the Base of the Pyramid, 242-260, 2017 | 24 | 2017 |
| The Retail Shopping Experience for Low-Literate Consumers. R Gau, M Viswanathan Journal of Research for Consumers, 2008 | 24 | 2008 |
| Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces R Gau, H Jae, M Viswanathan Journal of Business Research 65 (12), 1683-1691, 2012 | 20 | 2012 |
| Concrete and abstract goals associated with the consumption of environmentally sustainable products E Ramirez, FR Jiménez, R Gau European Journal of Marketing 49 (9/10), 1645-1665, 2015 | 16 | 2015 |
| Doing well by doing good: commercial success through social good in subsistence markets M Viswanathan, A Seth, R Gau, A Chaturvedi Best Paper Proceedings, Academy of Management Meeting, Philadelphia, August, 2007 | 7 | 2007 |
| Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward M Viswanathan, A Sreekumar, R Gau Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets …, 2018 | 2 | 2018 |
| Can Front-of-Package Nutrition Claims Help Low-Literate Consumers Assess Product Healthfulness? R Gau, M Hastak, H Jae, M Viswanathan Marketing and Public Policy Conference Proceedings, 102-103, 2010 | 2 | 2010 |
| USER-GENERATED CONTENT AS WORD-OF-MOUTH E Ramirez, R Gau, J Hadjimarcou, Z Xu Journal of Marketing Theory and Practice 26 (1-2), 90-98, 2018 | 1 | 2018 |
| Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities S Venugopal, R Gau, S Appau, KL Sample, RCF Pereira Journal of Business Research 100, 400-409, 2019 | | 2019 |
| A bottom-up perspective on SDGs: The subsistence marketplaces approach R Gau, M Viswanathan Social Business 8 (4), 429-444, 2019 | | 2019 |
Michael LuchsWilliam & MaryVerified email at mason.wm.edu
