Roland Gau
TitleCited byYear
Thermal cracking in disc brakes
TJ Mackin, SC Noe, KJ Ball, BC Bedell, DP Bim-Merle, MC Bingaman, ...
Engineering Failure Analysis 9 (1), 63-76, 2002
2222002
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ...
Journal of Business Research 66 (8), 1227-1234, 2013
2082013
Ingraining product-relevant social good into business processes in subsistence marketplaces: The sustainable market orientation
M Viswanathan, A Seth, R Gau, A Chaturvedi
Journal of Macromarketing 29 (4), 406-425, 2009
1192009
Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing
M Viswanathan, S Sridharan, R Gau, R Ritchie
Journal of Public Policy & Marketing 28 (1), 85-94, 2009
1012009
Understanding and facilitating the usage of nutritional labels by low-literate consumers
M Viswanathan, M Hastak, R Gau
Journal of Public Policy & Marketing 28 (2), 135-145, 2009
852009
Toward a sustainable marketplace: Expanding options and benefits for consumers
MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ...
782011
Understanding the influence of literacy on consumer memory: The role of pictorial elements
M Viswanathan, CJ Torelli, L Xia, R Gau
Journal of Consumer Psychology 19 (3), 389-402, 2009
402009
Functional illiteracy and nutritional education in the United States: A research-based approach to the development of nutritional education materials for functionally …
M Viswanathan, R Gau
Journal of Macromarketing 25 (2), 187-201, 2005
382005
DOING WELL BY DOING GOOD: PURSUING COMMERCIAL SUCCESS BY INTERNALIZING SOCIAL GOOD IN SUBSISTENCE MARKETS.
M Viswanathan, A Seth, R Gau, A Chaturvedi
Academy of Management Proceedings 2007 (1), 1-6, 2007
332007
Community-based initiatives and poverty alleviation in subsistence marketplaces
R Gau, E Ramirez, ME Barua, R Gonzalez
Journal of Macromarketing 34 (2), 160-170, 2014
302014
Research methods for subsistence marketplaces
M Viswanathan, R Gau, A Chaturvedi
Sustainability Challenges and Solutions at the Base of the Pyramid, 242-260, 2017
242017
The Retail Shopping Experience for Low-Literate Consumers.
R Gau, M Viswanathan
Journal of Research for Consumers, 2008
242008
Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces
R Gau, H Jae, M Viswanathan
Journal of Business Research 65 (12), 1683-1691, 2012
202012
Concrete and abstract goals associated with the consumption of environmentally sustainable products
E Ramirez, FR Jiménez, R Gau
European Journal of Marketing 49 (9/10), 1645-1665, 2015
162015
Doing well by doing good: commercial success through social good in subsistence markets
M Viswanathan, A Seth, R Gau, A Chaturvedi
Best Paper Proceedings, Academy of Management Meeting, Philadelphia, August, 2007
72007
Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward
M Viswanathan, A Sreekumar, R Gau
Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets …, 2018
22018
Can Front-of-Package Nutrition Claims Help Low-Literate Consumers Assess Product Healthfulness?
R Gau, M Hastak, H Jae, M Viswanathan
Marketing and Public Policy Conference Proceedings, 102-103, 2010
22010
USER-GENERATED CONTENT AS WORD-OF-MOUTH
E Ramirez, R Gau, J Hadjimarcou, Z Xu
Journal of Marketing Theory and Practice 26 (1-2), 90-98, 2018
12018
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
S Venugopal, R Gau, S Appau, KL Sample, RCF Pereira
Journal of Business Research 100, 400-409, 2019
2019
A bottom-up perspective on SDGs: The subsistence marketplaces approach
R Gau, M Viswanathan
Social Business 8 (4), 429-444, 2019
2019
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Articles 1–20