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Co-authors
Avi ShankarUniversity of BathVerified email at bath.ac.uk
Tim HillSchool of Management, University of BathVerified email at bath.ac.uk
Domen BajdeProfessor WSR, University of Southern DenmarkVerified email at sam.sdu.dk
Joonas RokkaProfessor of Marketing, Director of Lifestyle Research Center, EMLYON Business SchoolVerified email at em-lyon.com
Kathleen RiachGlasgow UniversityVerified email at glasgow.ac.uk
Michal CarringtonSenior Lecturer in Marketing, The University of MelbourneVerified email at unimelb.edu.au
Peter MillwardProfessor of Contemporary Sociology, Liverpool John Moores UniversityVerified email at ljmu.ac.uk
Cynthia HardyProfessor of Management, University of MelbourneVerified email at unimelb.edu.au