| Consumer empowerment: a Foucauldian interpretation A Shankar, H Cherrier, R Canniford European Journal of Marketing 40 (9/10), 1013-1030, 2006 | 282 | 2006 |
| Purifying practices: How consumers assemble romantic experiences of nature R Canniford, A Shankar Journal of Consumer Research 39 (5), 1051-1069, 2012 | 211 | 2012 |
| The marketplace management of illicit pleasure C Goulding, A Shankar, R Elliott, R Canniford Journal of Consumer Research 35 (5), 759-771, 2008 | 199 | 2008 |
| Learning to be tribal: facilitating the formation of consumer tribes C Goulding, A Shankar, R Canniford European Journal of Marketing 47 (5/6), 813-832, 2013 | 155 | 2013 |
| How to manage consumer tribes R Canniford Journal of Strategic Marketing 19 (7), 591-606, 2011 | 84 | 2011 |
| Assembling consumption: Researching actors, networks and markets R Canniford, D Bajde Routledge, 2015 | 68* | 2015 |
| Non-representational marketing theory T Hill, R Canniford, J Mol Marketing Theory 14 (4), 377-394, 2014 | 62 | 2014 |
| A typology of consumption communities R Canniford Research in consumer behavior, 57-75, 2011 | 57 | 2011 |
| Moving shadows: suggestions for ethnography in globalised cultures R Canniford Qualitative Market Research: An International Journal 8 (2), 204-218, 2005 | 52 | 2005 |
| Partly primitive: Discursive constructions of the domestic surfer R Canniford, E Karababa Consumption Markets & Culture 16 (2), 119-144, 2013 | 42 | 2013 |
| Ad agency professionals' mental models of advertising creativity G Nyilasy, R Canniford, P J. Kreshel European Journal of Marketing 47 (10), 1691-1710, 2013 | 41 | 2013 |
| Heterotopian selfies: how social media destabilizes brand assemblages J Rokka, R Canniford European Journal of Marketing 50 (9/10), 1789-1813, 2016 | 36 | 2016 |
| Marketing the savage: appropriating tribal tropes R Canniford, A Shankar Consumer tribes, 51-64, 2012 | 30 | 2012 |
| Poetic witness: Marketplace research through poetic transcription and poetic translation R Canniford Marketing Theory 12 (4), 391-409, 2012 | 28 | 2012 |
| Excremental theory development A Bradshaw, R Canniford Journal of Consumer Behaviour: An International Research Review 9 (2), 102-112, 2010 | 25 | 2010 |
| Against Modern Football: Mobilising Protest Movements in Social Media T Hill, R Canniford, P Millward Sociology 52 (4), 688-708, 2018 | 15 | 2018 |
| Nosenography: How smell constitutes meaning, identity and temporal experience in spatial assemblages R Canniford, K Riach, T Hill Marketing Theory 18 (2), 234-248, 2018 | 11 | 2018 |
| Unmanageable multiplicity: consumer transformation towards moral self coherence MJ Carrington, B Neville, R Canniford European Journal of Marketing 49 (7/8), 1300-1325, 2015 | 9 | 2015 |
| Post-dualistic consumer research: Nature-cultures and cyborg consumption R Canniford, A Shankar Assembling Consumption, 147-164, 2015 | 6 | 2015 |
| Collecting the collectives: Brand communities, subcultures of consumption, and tribes H Schau, L Price, TC Thomas, A Muñiz, YM Antorini, MB Beverland, ... Building Connections 39, 271, 2011 | 5 | 2011 |
Avi ShankarUniversity of BathVerified email at bath.ac.uk