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J. Charlene Davis
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The role of economic value, social value, and perceptions of fairness in interorganizational relationship retention decisions
JB Gassenheimer, FS Houston, JC Davis
Journal of the Academy of Marketing Science 26 (4), 322-337, 1998
4831998
Theoretical and Empirical Linkages Between Consumers' Responses to Different Branding Strategies.
AM Levin, J Charlene Davis, I Levin
Advances in consumer research 23 (1), 1996
2551996
The relationship of differential loci with perceived quality and behavioral intentions
SR Swanson, JC Davis
Journal of Services Marketing 17 (2), 202-219, 2003
1392003
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Articles 1–3