| Who's afraid of that ad? Applying segmentation to the protection motivation model D Arthur, P Quester Psychology & Marketing 21 (9), 671-696, 2004 | 182 | 2004 |
| Authenticity and consumption in the Australian Hip Hop culture D Arthur Qualitative Market Research: An International Journal 9 (2), 140-156, 2006 | 93 | 2006 |
| Do we trust in AI? Role of anthropomorphism and intelligence I Troshani, S Rao Hill, C Sherman, D Arthur Journal of Computer Information Systems 61 (5), 481-491, 2021 | 81 | 2021 |
| The ethicality of using fear for social advertising D Arthur, P Quester Australasian Marketing Journal 11 (1), 12-27, 2003 | 71 | 2003 |
| Why young consumers adopt interactive technologies D Arthur, C Sherman, D Appel, L Moore Young Consumers 7 (3), 33-38, 2006 | 47 | 2006 |
| Hard-Core Members' of Consumption-Oriented Subcultures Enactment of Identity: The Sacred Consumption of Two Subcultures. TD Chalmers, D Arthur Advances in Consumer Research 35, 2008 | 45 | 2008 |
| Panic buying or preparedness? The effect of information, anxiety and resilience on stockpiling by Muslim consumers during the COVID-19 pandemic CE Sherman, D Arthur, J Thomas Journal of Islamic Marketing 12 (3), 479-497, 2021 | 32 | 2021 |
| Hip Hop Consumption and Masculinity D Arthur ACR conference on Gender, Marketing and Consumer Behaviour 8, 105-116, 2006 | 30 | 2006 |
| Materialism in the United Arab Emirates: A grounded model of materialism in an emerging market D Arthur, CE Sherman, NS Al Hameli, SY Al Marzooqi International Journal of Emerging Markets 15 (3), 507-533, 2020 | 26 | 2020 |
| The symbolic consumption of subcultures: an ethnographic study of the Australian hip hop culture. DM Arthur | 17 | 2010 |
| Advancing social media derived information messaging and management: A multi-mode development perspective N Martin, J Rice, D Arthur International Journal of Information Management 51, 102021, 2020 | 13 | 2020 |
| Consumer socialisation in a marketer-sponsored edutainment centre D Arthur, C Sherman International Journal of Retail & Distribution Management 44 (11), 1149 - 1165, 2016 | 11 | 2016 |
| Understanding and communicating with Australia’s young adults D Arthur, C Sherman, D Appel Youth brands and lifestyles, 47-59, 2006 | 10 | 2006 |
| Status within a consumption-oriented counterculture: an ethnographic investigation of the Australian hip hop culture D Arthur, C Sherman Advances in Consumer Research 37, 386-392, 2010 | 9 | 2010 |
| Consumption-Related Values and Product Placement: The Effect of Cultivating Fashion Consciousness on the Appeal of Brands in Reality Television. C Sherman, D Arthur Advances in Consumer Research 40, 2012 | 6 | 2012 |
| The diffusion of style: a qualitative investigation of Australian hip hop culture D Arthur ANZMAC, 2004 | 6 | 2004 |
| The decision-making process of corporate sport sponsorship in Australia D Arthur Unpublished PhD thesis, Southern Cross University, Lismore, Australia, 1999 | 4 | 1999 |
| Materialism and UAE Nationals D Arthur, NY Al Hameli, SY Al Marzooqi Australia-Middle East Conference on Business and Social Sciences, 616, 2016 | 3 | 2016 |
| Defining Authenticity: An Ethnographic Study of Australian Hip Hop D Arthur, P Quester Association for Consumer Research, 2006 | 3 | 2006 |
| The ethicality of immersive sponsorship within a children’s edutainment centre D Arthur Making a Difference Through Marketing: A Quest for Diverse Perspectives, 87-97, 2016 | 2 | 2016 |
Claire ShermanAssociate Professor, Zayed UniversityVerified email at zu.ac.ae
