| Efficient theory development and factor retention criteria: Abandon the ‘eigenvalue greater than one’criterion VH Patil, SN Singh, S Mishra, DT Donavan Journal of Business Research 61 (2), 162-170, 2008 | 428 | 2008 |
| Antecedents of the attraction effect: An information-processing approach S Mishra, UN Umesh, DE Stem Jr Journal of Marketing Research 30 (3), 331-349, 1993 | 380 | 1993 |
| Factors Affecting New Product Success: Cross‐Country Comparisons S Mishra, D Kim, DH Lee Journal of Product Innovation Management 13 (6), 530-550, 1996 | 338 | 1996 |
| Parallel analysis engine to aid determining number of factors to retain [Computer software] VH Patil, SN Singh, S Mishra, DT Donavan | 203 | 2007 |
| Effects of employees’ positive affective displays on customer loyalty intentions: An emotions-as-social-information perspective Z Wang, SN Singh, YJ Li, S Mishra, M Ambrose, M Biernat Academy of Management Journal 60 (1), 109-129, 2017 | 153 | 2017 |
| Parallel analysis engine to aid in determining number of factors to retain using R [Computer software] VH Patil, SN Singh, S Mishra, DT Donavan School of Business Administration Spokane, Gonzaga University: Spokane, WA, USA, 2017 | 92 | 2017 |
| Enhancing memory of television commercials through message spacing SN Singh, S Mishra, N Bendapudi, D Linville Journal of Marketing Research 31 (3), 384-392, 1994 | 86 | 1994 |
| Related burnout among faculty in higher education SN Singh, S Mishra, D Kim Psychological Reports 83 (2), 463-473, 1998 | 81 | 1998 |
| The effect of brand alliance portfolio on the perceived quality of an unknown brand X Fang, S Mishra ACR North American Advances, 2002 | 68 | 2002 |
| Parallel analysis engine to aid in determining number of factors to retain using R VH Patil, SN Singh, S Mishra, DT Donavan Computer software]. https://analytics. gonzaga. edu/parallelengine, 2017 | 58 | 2017 |
| Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand S Mishra, SN Singh, X Fang, B Yin Journal of Product & Brand Management 26 (2), 159-176, 2017 | 45 | 2017 |
| The latent structure of landscape perception: A mean and covariance structure modeling approach SN Singh, DT Donavan, S Mishra, TD Little Journal of Environmental Psychology 28 (4), 339-352, 2008 | 35 | 2008 |
| BAYESIAN CAUSAL MAPS AS DECISION AIDS IN VENTURE CAPITAL DECISION MAKING: METHODS AND APPLICATIONS. B Kemmerer, S Mishra, PP Shenoy Academy of Management Proceedings 2002 (1), C1-C6, 2002 | 34 | 2002 |
| An examination of the cognitive antecedents of attitude-toward-the-ad DD Muehling, JJ Stoltman, S Mishra Current Issues and Research in Advertising 12 (1-2), 95-117, 1990 | 33 | 1990 |
| Loss is a loss, why categorize it? Mental accounting across cultures P Banerjee, P Chatterjee, S Mishra, AA Mishra Journal of Consumer Behaviour 18 (2), 77-88, 2019 | 31 | 2019 |
| A Monte Carlo investigation of conjoint analysis index-of-fit: Goodness of fit, significance and power UN Umesh, S Mishra Psychometrika 55, 33-44, 1990 | 26 | 1990 |
| Attribute importance weights in conjoint analysis: Bias and precision S Mishra, UN Umesh, DE Stem Advances in Consumer Research 16 (1), 605-611, 1989 | 21 | 1989 |
| A communications view of web page perception SN Singh, N Dalal, S Mishra, VH Patil Journal of Current Issues & Research in Advertising 27 (1), 31-52, 2005 | 17 | 2005 |
| Insidious effects of syntactic complexity: are ads targeting older adults too complex to remember? D Kim, S Mishra, Z Wang, SN Singh Journal of Advertising 45 (4), 509-518, 2016 | 11 | 2016 |
| Determining the quality of conjoint analysis results using violation of a priori signs S Mishra, UN Umesh Journal of Business research 58 (3), 301-311, 2005 | 11 | 2005 |
