| Advertising cultures T de Waal Malefyt, B Moeran Routledge, 2020 | 241 | 2020 |
| Women, makeup, and authenticity: Negotiating embodiment and discourses of beauty M McCabe, T de Waal Malefyt, A Fabri Journal of Consumer Culture 20 (4), 656-677, 2020 | 85 | 2020 |
| " Inside" and" Outside" Spanish Flamenco: Gender Constructions in Andalusian Concepts of Flamenco Tradition TD Malefyt Anthropological Quarterly, 63-73, 1998 | 84 | 1998 |
| Understanding the rise of consumer ethnography: Branding technomethodologies in the new economy TW Malefyt American Anthropologist 111 (2), 201-210, 2009 | 78 | 2009 |
| Women's bodies, menstruation and marketing “protection:” interpreting a paradox of gendered discourses in consumer practices and advertising campaigns TW Malefyt, M McCabe Consumption Markets & Culture 19 (6), 555-575, 2016 | 69 | 2016 |
| Creativity and cooking: Motherhood, agency and social change in everyday life M McCabe, T de Waal Malefyt Journal of Consumer Culture 15 (1), 48-65, 2015 | 65 | 2015 |
| Models, metaphors and client relations: the negotiated meanings of advertising TD Malefyt Advertising cultures, 139-163, 2020 | 55 | 2020 |
| Creativity, brands, and the ritual process: Confrontation and resolution in advertising agencies T de Waal Malefyt, RJ Morais Culture and Organization 16 (4), 333-347, 2010 | 52 | 2010 |
| Introduction: advertising cultures–advertising, ethnography and anthropology TD Malefyt, B Moeran Advertising cultures, 1-33, 2020 | 39 | 2020 |
| Relationship advertising: How advertising can enhance social bonds T de Waal Malefyt Journal of Business Research 68 (12), 2494-2502, 2015 | 35 | 2015 |
| Magical capitalism: Enchantment, spells, and occult practices in contemporary economies B Moeran, T de Waal Malefyt Springer, 2018 | 28 | 2018 |
| The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically T de Waal Malefyt Journal of Business Anthropology 4 (1), 5-30, 2015 | 24 | 2015 |
| Brands, interactivity, and contested fields: Exploring production and consumption in Cadillac and Infiniti automobile advertising campaigns M McCabe, T de Waal Malefyt Human Organization 69 (3), 252-262, 2010 | 22 | 2010 |
| How anthropologists can succeed in business: Mediating multiple worlds of inquiry RJ Morais, T de Waal Malefyt International Journal of Business Anthropology 1 (1), 2010 | 21 | 2010 |
| Gendering the authentic in Spanish flamenco TW Malefyt The Passion of Music and Dance, 51-62, 2020 | 16 | 2020 |
| Is a picture worth a thousand views? Measuring the effects of travel photos on user engagement using deep learning algorithms D Yim, T Malefyt, J Khuntia Electronic Markets, 1-19, 2021 | 15 | 2021 |
| advertising award system TW Malefyt Exploring Creativity: Evaluative Practices in Innovation, Design, and the …, 2013 | 14 | 2013 |
| From rational calculations to sensual experience: the marketing of emotions in advertising TDW Malefyt The emotions: a cultural reader. Newyork: Berg Publishers, 321-38, 2010 | 12 | 2010 |
| Ethics in business anthropology: Crossing boundaries RJ Morais, T de Waal Malefyt Journal of Business Anthropology, 1-10, 2014 | 10 | 2014 |
| The privatisation of consumption: marketing media through sensory modalities TW Malefyt Media International Australia 119 (1), 85-98, 2006 | 10 | 2006 |
