Ulrike Gretzel

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Daniel R FesenmaierModul University ViennaVerified email at modul.ac.at
Kyung-Hyan (Angie) YooProfessor, William Paterson UniversityVerified email at wpunj.edu
Zheng Xiang 向征Howard Feiertag Department of Hospitality & Tourism Management, Virginia TechVerified email at vt.edu
Chulmo KooKyung Hee UniversityVerified email at khu.ac.kr
Yeong-Hyeon HwangDong-A UniversityVerified email at dau.ac.kr
Marianna SigalaUniversity of PiraeusVerified email at unipi.gr
Anne HardyAssociate Professor in Tourism, University of TasmaniaVerified email at utas.edu.au
Rob LawUMDF Chair Professor, University of MacauVerified email at um.edu.mo
Hannes WerthnerProfessor TU WienVerified email at ec.tuwien.ac.at
Yulan (Yoyo) YuanAssociate professor, Tunghai UniversityVerified email at go.thu.edu.tw
Klaus ten HagenProfessor of Databases / Data Mining, University of Applied Science Zittau/GoerlitzVerified email at HSZG.de
Marko ModschingHochschule Zittau GörlitzVerified email at modsching.com
Markus ZankerFree University of Bolzano-Bozen, Italy; University of Klagenfurt, AustriaVerified email at unibz.it
Anja DinhoplResearch Manager, FacebookVerified email at fb.com
Jamie MurphyUniversity of Eastern Finland; Lead Academic, Google AdGrants Online MarketingVerified email at uef.fi
Woojin LeeArizona State UniversityVerified email at asu.edu
Jing GeUniversity of California, BerkeleyVerified email at berkeley.edu
Joseph O'LearyProfessor, Colorado State UniversityVerified email at colostate.edu
Florian J ZachVirginia TechVerified email at vt.edu
Namho ChungProfessor, Smart Tourism Research Center, Kyung Hee University, South KoreaVerified email at khu.ac.kr

Ulrike Gretzel

Senior Fellow, University of Southern California

Verified email at usc.edu - Homepage

tourism persuasion social media technology adoption intelligent systems


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Role of social media in online travel information search Z Xiang, U Gretzel Tourism management 31 (2), 179-188, 2010	3980	2010
Use and impact of online travel reviews U Gretzel, KH Yoo Information and communication technologies in tourism 2008, 35-46, 2008	1601	2008
Smart tourism: foundations and developments U Gretzel, M Sigala, Z Xiang, C Koo Electronic markets 25 (3), 179-188, 2015	1331	2015
Success factors for destination marketing web sites: A qualitative meta-analysis YA Park, U Gretzel Journal of travel research 46 (1), 46-63, 2007	647	2007
Searching for the future: Challenges faced by destination marketing organizations U Gretzel, DR Fesenmaier, S Formica, JT O’Leary Journal of Travel Research 45 (2), 116-126, 2006	625	2006
Conceptual foundations for understanding smart tourism ecosystems U Gretzel, H Werthner, C Koo, C Lamsfus Computers in Human Behavior 50, 558-563, 2015	614	2015
Social media in travel, tourism and hospitality: Theory, practice and cases M Sigala, E Christou, U Gretzel Ashgate Publishing, Ltd., 2012	598	2012
Influence of personality on travel-related consumer-generated media creation KH Yoo, U Gretzel Computers in human behavior 27 (2), 609-621, 2011	576	2011
Preparing for the new economy: Advertising strategies and change in destination marketing organizations U Gretzel, YL Yuan, DR Fesenmaier Journal of travel Research 39 (2), 146-156, 2000	556	2000
Intelligent systems in tourism: A social science perspective U Gretzel Annals of tourism research 38 (3), 757-779, 2011	508	2011
What motivates consumers to write online travel reviews? KH Yoo, U Gretzel Information Technology & Tourism 10 (4), 283-295, 2008	505	2008
Online travel review study: Role and impact of online travel reviews U Gretzel, KH Yoo, M Purifoy Texas A & M University. Department of Recreation, Park and Tourism Sciences …, 2007	447	2007
The transformation of consumer behaviour U Gretzel, DR Fesenmaier, JT O’leary Tourism business frontiers: Consumers, products and industry 9, 18, 2006	417	2006
Use of dynamic pricing strategies by Airbnb hosts C Gibbs, D Guttentag, U Gretzel, L Yao, J Morton International Journal of Contemporary Hospitality Management, 2018	302	2018
Comparison of deceptive and truthful travel reviews KH Yoo, U Gretzel Information and communication technologies in tourism 2009, 37-47, 2009	288	2009
Designing persuasive destination websites: A mental imagery processing perspective W Lee, U Gretzel Tourism management 33 (5), 1270-1280, 2012	264	2012
Conceptualizing the creative tourist class: Technology, mobility, and tourism experiences U Gretzel, T Jamal Tourism Analysis 14 (4), 471-481, 2009	251	2009
e-Tourism beyond COVID-19: a call for transformative research U Gretzel, M Fuchs, R Baggio, W Hoepken, R Law, J Neidhardt, ... Information Technology & Tourism 22, 187-203, 2020	234	2020
Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings C Gibbs, D Guttentag, U Gretzel, J Morton, A Goodwill Journal of Travel & Tourism Marketing 35 (1), 46-56, 2018	229	2018
Selfie-taking as touristic looking A Dinhopl, U Gretzel Annals of Tourism Research 57, 126-139, 2016	226	2016

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