Ravi Pappu
TitleCited byYear
Consumer-based brand equity: improving the measurement–empirical evidence
R Pappu, PG Quester, RW Cooksey
Journal of Product & Brand Management 14 (3), 143-154, 2005
11312005
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
R Pappu, PG Quester, RW Cooksey
European Journal of Marketing 40 (5/6), 696-717, 2006
5122006
Country image and consumer-based brand equity: relationships and implications for international marketing
R Pappu, PG Quester, RW Cooksey
Journal of International Business Studies 38 (5), 726-745, 2007
4932007
Celebrity endorsement, brand credibility and brand equity
A Spry, R Pappu, T Bettina Cornwell
European journal of marketing 45 (6), 882-909, 2011
4842011
Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
R Pappu, P Quester
Journal of Product & Brand Management 15 (1), 4-14, 2006
2982006
A consumer-based method for retailer equity measurement: Results of an empirical study
R Pappu, P Quester
Journal of Retailing and Consumer Services 13 (5), 317-329, 2006
2202006
Sponsorship portfolio as a brand-image creation strategy
PM Chien, TB Cornwell, R Pappu
Journal of Business Research 64 (2), 142-149, 2011
1652011
Country equity: Conceptualization and empirical evidence
R Pappu, P Quester
International Business Review 19 (3), 276-291, 2010
1022010
Corporate Sponsorship as an Image Platform: Understanding the Roles of Relationship Fit and Sponsor–Sponsee Similarity
R Pappu, TB Cornwell
Journal of the Academy of Marketing Science 42 (5), 490-510, 2014
902014
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
R Pappu, PG Quester
Journal of Product & Brand Management 17 (7), 425-435, 2008
852008
How does Brand Innovativeness affect Brand Loyalty?
R Pappu, PG Quester
European Journal of Marketing 50 (1/2), 2-28, 2016
762016
Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia
R Pappu
Journal of Marketing Education 26 (1), 31-41, 2004
322004
A commentary on “conceptualising and measuring consumer-based Brand–Retailer–Channel Equity”
R Pappu, P Quester
Journal of Retailing and Consumer Services, 2017
62017
Brand innovativeness effects on perceived quality, satisfaction and loyalty
R Pappu, P Quester
Looking forward, looking back: Drawing on the past to shape the future of …, 2016
62016
Evaluation of a theoretical framework for explaining the interrelationships between country-of-origin effects and consumer-based brand equity
RS Pappu
University of New England, 2003
42003
Defining, measuring and managing brand equity
R Pappu, G Christodoulides
The Journal of Product and Brand Management 26 (5), 433-434, 2017
22017
Brand innovativeness effects on quality, satisfaction and loyalty
R Pappu, P Quester
Academy of Marketing Science, 2013
22013
Valuing brand equity of a geographic region
T Brailsford, S Dash, M Hutchinson, R Pappu, BW Ritchie
Tourism Analysis 14 (6), 765-779, 2009
22009
The effects of sponsorship portfolio on consumer associations of the sponsor brand
PM Chien, TB Cornwell, R Pappu
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015
12015
Endorsement: It's about how you identify with Kate and then how Kate fits with the brand
R Pappu, TB Cornwell, A Wallin
Proceedings of the 2011 AMA Summer Marketing Educators' Conference, 5–7 …, 2011
12011
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Articles 1–20