Ravi Pappu
Cited by
Cited by
Consumer‐based brand equity: improving the measurement–empirical evidence
R Pappu, PG Quester, RW Cooksey
Journal of Product & Brand Management 14 (3), 143-154, 2005
Celebrity endorsement, brand credibility and brand equity
A Spry, R Pappu, TB Cornwell
European journal of marketing 45 (6), 882-909, 2011
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
R Pappu, PG Quester, RW Cooksey
European Journal of Marketing 40 (5/6), 696-717, 2006
Country image and consumer-based brand equity: relationships and implications for international marketing
R Pappu, PG Quester, RW Cooksey
Journal of International Business Studies 38 (5), 726-745, 2007
Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
R Pappu, P Quester
Journal of Product & Brand Management 15 (1), 4-14, 2006
A consumer-based method for retailer equity measurement: Results of an empirical study
R Pappu, P Quester
Journal of retailing and consumer services 13 (5), 317-329, 2006
How does Brand Innovativeness affect Brand Loyalty?
R Pappu, PG Quester
European Journal of Marketing 50 (1/2), 2-28, 2016
Sponsorship portfolio as a brand-image creation strategy
PM Chien, TB Cornwell, R Pappu
Journal of Business Research 64 (2), 142-149, 2011
Corporate Sponsorship as an Image Platform: Understanding the Roles of Relationship Fit and Sponsor–Sponsee Similarity
R Pappu, TB Cornwell
Journal of the Academy of Marketing Science 42 (5), 490-510, 2014
Country equity: Conceptualization and empirical evidence
R Pappu, P Quester
International Business Review 19 (3), 276-291, 2010
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
R Pappu, PG Quester
Journal of Product & Brand Management, 2008
Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia
R Pappu
Journal of Marketing Education 26 (1), 31-41, 2004
A commentary on “conceptualising and measuring consumer-based brand–retailer–channel equity
R Pappu, P Quester
Journal of Retailing and Consumer Services 58 (1), 101405, 2021
Editorial: Defining, measuring and managing brand equity
R Pappu, G Christodoulides
Journal of Product & Brand Management 26 (5), 433-434, 2017
Editorial: Research in strategic marketing: past and future (Developing New Models, Reviews, Measures, Methods with Future Research Agenda)
J Paul, Y Dwivedi, R Pappu, SK Roy
Journal of Strategic Marketing 27 (5), 369-372, 2019
Investigating the Impact of Perceived Nonprofit Sponsorship Engagement on Prosocial Behavior
IKL Goh, R Pappu, PM Chien
Journal of Business Research 126 (March), 113-125, 2021
Parents, products, and the development of preferences: Child palate and food choice in an obesogenic environment
TB Cornwell, E Setten, SHW Paik, R Pappu
Journal of Public Policy and Marketing, 1-18, 2020
When compatriot tourists behave badly: The impact of misbehavior appraisal and outgroup criticism construal
W Sun, PM Chien, BW Ritchie, R Pappu
Journal of Destination Marketing & Management 23, 100695, 2022
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