Ravi Pappu
Title
Cited by
Cited by
Year
Consumer‐based brand equity: improving the measurement–empirical evidence
R Pappu, PG Quester, RW Cooksey
Journal of Product & Brand Management, 2005
14452005
Celebrity endorsement, brand credibility and brand equity
A Spry, R Pappu, TB Cornwell
European journal of marketing, 2011
7092011
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
R Pappu, PG Quester, RW Cooksey
European Journal of Marketing 40 (5/6), 696-717, 2006
6312006
Country image and consumer-based brand equity: relationships and implications for international marketing
R Pappu, PG Quester, RW Cooksey
Journal of International Business Studies 38 (5), 726-745, 2007
6152007
Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
R Pappu, P Quester
Journal of Product & Brand Management 15 (1), 4-14, 2006
451*2006
A consumer-based method for retailer equity measurement: Results of an empirical study
R Pappu, P Quester
Journal of retailing and consumer services 13 (5), 317-329, 2006
2702006
Sponsorship portfolio as a brand-image creation strategy
PM Chien, TB Cornwell, R Pappu
Journal of Business Research 64 (2), 142-149, 2011
2042011
How does Brand Innovativeness affect Brand Loyalty?
R Pappu, PG Quester
European Journal of Marketing 50 (1/2), 2-28, 2016
1552016
Country equity: Conceptualization and empirical evidence
R Pappu, P Quester
International Business Review 19 (3), 276-291, 2010
146*2010
Corporate Sponsorship as an Image Platform: Understanding the Roles of Relationship Fit and Sponsor–Sponsee Similarity
R Pappu, TB Cornwell
Journal of the Academy of Marketing Science 42 (5), 490-510, 2014
1412014
Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia
R Pappu
Journal of Marketing Education 26 (1), 31-41, 2004
362004
A commentary on “conceptualising and measuring consumer-based Brand–Retailer–Channel Equity”
R Pappu, P Quester
Journal of Retailing and Consumer Services, 101405, 2017
92017
Editorial: Defining, measuring and managing brand equity
R Pappu, G Christodoulides
Journal of Product & Brand Management 26 (5), 433-434, 2017
52017
Editorial: Research in strategic marketing: past and future (Developing New Models, Reviews, Measures, Methods with Future Research Agenda)
J Paul, Y Dwivedi, R Pappu, SK Roy
Journal of Strategic Marketing 27 (5), 369-372, 2019
22019
Celebrity portfolio effects on consumer brand evaluations
M Yu, R Pappu
Proceedings of the 16th Biennial World Marketing Congress, 17-19 July 2013 …, 2013
12013
Corporate sponsorship effects on nonprofit brand credibility and perceived quality
R Pappu, TB Cornwell
Proceedings of the 2012 Australia and New Zealand Marketing Academy …, 2012
12012
Endorsement: It's about how you identify with Kate and then how Kate fits with the brand
R Pappu, TB Cornwell, A Wallin
Proceedings of the 2011 AMA Summer Marketing Educators' Conference, 5–7 …, 2011
12011
New product preannouncement effects on brand innovativeness: The mediating role of perceived risk
M Hassan, R Pappu, SJ Kelly
American Marketing Association, 2020
2020
Parents, products, and the development of preferences: Child palate and food choice in an obesogenic environment
TB Cornwell, E Setten, SHW Paik, R Pappu
Journal of Public Policy and Marketing, 1-18, 2020
2020
Corporate sponsorship effects on charitable giving
I Goh, R Pappu, PM Chien
Australia New Zealand Marketing Academy Conference, 3-5 December, Adelaide …, 2018
2018
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Articles 1–20