Melanie James
Melanie James
Unknown affiliation
Verified email at newcastle.edu.au - Homepage
TitleCited byYear
A review of the impact of new media on public relations: Challenges for terrain, practice and education
M James
Asia Pacific Public Relations Journal 8 (1), 137-148, 2007
532007
Positioning Theory and Strategic Communication: A new approach to public relations research and practice
M James
Routledge, 2014
292014
Autoethnography: The story of applying a conceptual framework for intentional positioning to public relations practice
M James
Public Relations Review 38 (4), 555-564, 2012
242012
Not everyone's aboard the online public relations train: The use (and non-use) of social media by public relations practitioners
P Robson, M James
Bond University, 2013
192013
Trialling PR2. 0: an exploratory study of the non-capital city practitioner's social media use
P Robson, M James
Asia Pacific Public Relations Journal 12 (2), 19-40, 2011
192011
A provisional conceptual framework for intentional positioning in public relations
M James
Journal of Public Relations Research 23 (1), 93-118, 2010
192010
Talking back: Reflecting on feminism, public relations and research
K Fitch, M James, J Motion
Public Relations Review 42 (2), 279-287, 2016
162016
Situating a new voice in public relations: The application of positioning theory to research and practice
MB James
Media International Australia, 34-41, 2015
132015
Positioning a price on carbon: Applying a proposed hybrid method of positioning discourse analysis for public relations
D Wise, M James
Public relations inquiry 2 (3), 327-353, 2013
112013
Special issue on sustainable supply chain management and reverse logistics
V Jain
International Journal of Production Research 50 (5), 1239-1242, 2012
92012
Getting to the heart of public relations: The concept of strategic intent
M James
Asia pacific public relations journal 10, 109-122, 2009
92009
The use of intentional positioning techniques in government agencies’ communication campaigns
M James
The Proceedings of Bledcom–17th International Public Relations Research …, 2010
82010
Would you like popcorn with that download? A uses and gratifications study into the motivations of legal and illegal film consumption
L Henkel, M James, N Croce
Quarterly Review of Film and Video 33 (1), 46-63, 2016
72016
Ready, aim, fire: Key messages in public relations campaigns
M James
PRism 8 (1), 1-18, 2011
52011
Driving learning through blogging: Students’ perceptions of a reading journal blog assessment task
M James
PRism 5, 1-15, 2007
42007
The HPV school vaccination program: A discourse analysis of information provided to parents about the product and the program
D Wise, MB James
Public Communication Review 2 (1), 4-15, 2012
32012
Why are PR agencies blogging? An exploratory study of the blogging practices of public relations agencies
R Fursdon, M James
ANZCA conference, Canberra, 2010
22010
The construction of intended meanings: furthering understanding of the purpose of public relations
M James
Communication, creativity and global citizenship: Refereed Proceedings of …, 2009
22009
The reading journal blog assessment task: Public relations students’ perceptions
M James
Power and place: ANZCA2008: Proceedings of the Australian and New Zealand …, 2008
22008
A WIL and a way: Integrating authentic learning experiences to develop work-ready communication students
JM Fulton, P Scott, MB James, J Sandner
Refereed proceedings of the Australian and New Zealand Communication …, 2017
12017
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Articles 1–20