Melanie James
Melanie James
Unknown affiliation
Verified email at newcastle.edu.au - Homepage
TitleCited byYear
A review of the impact of new media on public relations: Challenges for terrain, practice and education
M James
Asia Pacific Public Relations Journal 8 (1), 137-148, 2007
562007
Positioning theory and strategic communication: A new approach to public relations research and practice
M James
Routledge, 2014
452014
Autoethnography: The story of applying a conceptual framework for intentional positioning to public relations practice
M James
Public Relations Review 38 (4), 555-564, 2012
302012
A provisional conceptual framework for intentional positioning in public relations
M James
Journal of Public Relations Research 23 (1), 93-118, 2010
272010
Trialling PR2. 0: an exploratory study of the non-capital city practitioner's social media use
P Robson, M James
Asia Pacific Public Relations Journal 12 (2), 19-40, 2011
222011
Not everyone's aboard the online public relations train: The use (and non-use) of social media by public relations practitioners
P Robson, M James
Bond University, 2013
212013
Talking back: Reflecting on feminism, public relations and research
K Fitch, M James, J Motion
Public Relations Review 42 (2), 279-287, 2016
192016
Positioning a price on carbon: Applying a proposed hybrid method of positioning discourse analysis for public relations
D Wise, M James
Public relations inquiry 2 (3), 327-353, 2013
162013
Situating a new voice in public relations: The application of positioning theory to research and practice
MB James
Media International Australia, 34-41, 2015
152015
Would you like popcorn with that download? A uses and gratifications study into the motivations of legal and illegal film consumption
L Henkel, M James, N Croce
Quarterly Review of Film and Video 33 (1), 46-63, 2016
102016
Special issue on sustainable supply chain management and reverse logistics
V Jain
International Journal of Production Research 50 (5), 1239-1242, 2012
102012
The use of intentional positioning techniques in government agencies’ communication campaigns
M James
The Proceedings of Bledcom–17th International Public Relations Research …, 2010
102010
Getting to the heart of public relations: The concept of strategic intent
M James
Asia pacific public relations journal 10, 109-122, 2009
102009
Ready, aim, fire: Key messages in public relations campaigns
M James
Bond University, Faculty of Humanities and Social Sciences, 2011
62011
Driving learning through blogging: Students’ perceptions of a reading journal blog assessment task
M James
PRism 5, 1-15, 2007
52007
The HPV school vaccination program: A discourse analysis of information provided to parents about the product and the program
D Wise, MB James
Public Communication Review 2 (1), 4-15, 2012
32012
Why are PR agencies blogging? An exploratory study of the blogging practices of public relations agencies
R Fursdon, M James
ANZCA conference, Canberra, 2010
32010
A WIL and a way: Integrating authentic learning experiences to develop work-ready communication students
JM Fulton, P Scott, MB James, J Sandner
Refereed proceedings of the Australian and New Zealand Communication …, 2017
22017
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques
M James
Doctoral dissertation, University of Newcastle, Australia). Retrieved from …, 2010
22010
The construction of intended meanings: furthering understanding of the purpose of public relations
M James
Communication, creativity and global citizenship: Refereed Proceedings of …, 2009
22009
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Articles 1–20