| Principles of Marketing G Armstrong, S Adam, S Denize, M Volkov, P Kotler | 2313 | 2017 |
| Consumer behaviour: Implications for marketing strategy J Summers, M Johnson Morgan, M Volkov McGraw-Hill Australia, 2007 | 1045 | 2007 |
| Assessment of online reflections: Engaging English second language (ESL) students D Birch, M Volkov Australasian Journal of Educational Technology 23 (3), 2007 | 112 | 2007 |
| Teamwork benefits in tertiary education: Student perceptions that lead to best practice assessment design A Volkov, M Volkov Education+ training 57 (3), 262-278, 2015 | 108 | 2015 |
| Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large M Volkov, D Harker, M Harker Journal of consumer marketing 19 (4), 319-332, 2002 | 68 | 2002 |
| Marketing and Management G Armstrong, S Adam, S Denize, M Volkov, P Kotler, S Robbins P. Ed Custom Books, 2020 | 33 | 2020 |
| Who's complaining? Using MOSAIC to identify the profile of complainants M Volkov, D Harker, M Harker Marketing Intelligence & Planning 23 (3), 296-312, 2005 | 32 | 2005 |
| Questioning worth: selling out in the music industry K Bridson, J Evans, R Varman, M Volkov, S McDonald European Journal of Marketing 51 (9/10), 1650-1668, 2017 | 30 | 2017 |
| Successful relationship marketing: Understanding the importance of complaints in a consumer-oriented paradigm M Volkov Problems and perspectives in management, 113-123, 2004 | 25 | 2004 |
| Developing effective advertising self-regulation in Australia: reflections on the old and new systems D Harker, M Harker, M Volkov Australasian Marketing Journal (AMJ) 9 (1), 7-19, 2001 | 25 | 2001 |
| Teamwork and Assessment: a critique A Volkov, M Volkov E-Journal of Business Education & Scholarship of Teaching 1 (1), 59-64, 2007 | 23 | 2007 |
| Opinions about advertising in Australia: a study of complainants M Volkov, D Harker, M Harker Journal of Marketing Communications 8 (4), 229-242, 2002 | 18 | 2002 |
| Plagiarism: Proactive prevention instead of reactive punishment A Volkov, M Volkov, P Tedford Deakin University, 2011 | 16 | 2011 |
| The role of nostalgia in determining consumers’ sport team identification M Volkov, MJ Morgan, J Summers Sport Marketing Association Conference, Gold Coast, Australia, 2008 | 16 | 2008 |
| Longing for connection: University educators creating meaning through sharing experiences of teaching online B Fox, M Bearman, R Bellingham, A North‐Samardzic, S Scarparo, ... British Journal of Educational Technology 52 (5), 2077-2092, 2021 | 15 | 2021 |
| Consumer complaint actions: a conceptual model based on complainants about advertising in Australia M Volkov Journal of New Business Ideas and Trends 1 (1), 50-60, 2003 | 10 | 2003 |
| People who complain about advertising: The aficionados, guardians, activists and seekers M Volkov, M Harker, D Harker Journal of Marketing Management 22 (3-4), 379-405, 2006 | 9 | 2006 |
| Students' perceptions of compulsory asynchronous online discussion D Birch, M Volkov Proceedings of the 2005 Australian and New Zealand Marketing Academy …, 2005 | 9 | 2005 |
| Employer (dis) satisfaction with Australian marketing graduates: The development of a research framework H McClymont, M Volkov, M Gardiner, N Behjat, N Geoghegan Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2005 | 7 | 2005 |
| Embedding digital literacy: Towards transforming business education L Ngo, S Tyrell, M Volkov, K Bridson Open Oceans: Learning Without Borders, 466, 2018 | 5 | 2018 |
Jane SummersEmeratis Professor, University of Southern QueenslandVerified email at usq.edu.au
