Status, caste, and market in a changing Indian village RM Vikas, R Varman, RW Belk Journal of Consumer Research 42 (3), 472-498, 2015 | 115 | 2015 |
Freedom and consumption: Toward conceptualizing systemic constraints for subaltern consumers in a capitalist society R Varman, RM Vikas Consumption Markets & Culture 10 (2), 117-131, 2007 | 82 | 2007 |
Rising markets and failing health: An inquiry into subaltern health care consumption under neoliberalism R Varman, RM Vikas Journal of Macromarketing 27 (2), 162-172, 2007 | 54 | 2007 |
Erasing futures: ethics of marketing an intoxicant to homeless children R Manohar Vikas, R Varman Consumption Markets & Culture 10 (2), 189-202, 2007 | 19 | 2007 |
Media, rising consumer culture and the working class R Varman, RM Vikas Proceedings of the Critical Management Studies 42, 1-7, 2005 | 10 | 2005 |
The unfree consumers: consumption and freedom under subaltern conditions R Varman, RM Vikas Academy of Marketing Science Review, 2006 | 2 | 2006 |
PEOPLE’S ARCHIVE OF RURAL INDIA (PARI) AS AN ALTERNATIVE TO CORPORATIZED MEDIA RAMM VIkAs Organizing Resistance and Imagining Alternatives in India, 213, 2022 | | 2022 |
Shelter for Homeless: Ethnography of Invisibility and Self-exclusion RM Vikas Alternative Organisations in India, 95-124, 2018 | | 2018 |
“I will Give Gold, Silver and Gold Coins”, says Bride’s Mother: Ethnomusicology of Consumer Culture in the Ritual Songs in India RM Vikas Asia-Pacific Advances in Consumer Research 11, 85-89, 2015 | | 2015 |
The Water War RMVRB R Varman European Advances in Consumer Research, 2007 | | 2007 |
Erasing Futures: Ethics of Marketing an Intoxicant to Homeless Children RM Vikas, R Varman ADVANCES IN CONSUMER RESEARCH 33, 10, 2006 | | 2006 |
-Media, Rising Consumer Culture and the Working Class SC Marketing, R Varman, RM Vikas | | |