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Anand Krishnamoorthy
Anand Krishnamoorthy
Associate Professor of Marketing, University of Central Florida
Verified email at ucf.edu
Title
Cited by
Cited by
Year
Generic and brand advertising strategies in a dynamic duopoly
FM Bass, A Krishnamoorthy, A Prasad, SP Sethi
Marketing Science 24 (4), 556-568, 2005
2492005
Retail competition and cooperative advertising
X He, A Krishnamoorthy, A Prasad, SP Sethi
Operations Research Letters 39 (1), 11-16, 2011
1362011
Optimal pricing and advertising in a durable-good duopoly
A Krishnamoorthy, A Prasad, SP Sethi
European Journal of Operational Research 200 (2), 486-497, 2010
1082010
Co‐op advertising in dynamic retail oligopolies
X He, A Krishnamoorthy, A Prasad, SP Sethi
Decision Sciences 43 (1), 73-106, 2012
712012
Scheduling sales force training: Theory and evidence
A Krishnamoorthy, S Misra, A Prasad
International Journal of Research in Marketing 22 (4), 427-440, 2005
622005
Advertising competition with market expansion for finite horizon firms
FM Bass, A Krishnamoorthy, A Prasad, SP Sethi
462004
“Call for Prices”: Strategic Implications of Raising Consumers' Costs
PS Desai, A Krishnamoorthy, P Sainam
Marketing Science 29 (1), 158-174, 2010
192010
Advance sales of services: using direct versus indirect channels
PR Chennamaneni, R Desiraju, A Krishnamoorthy
Journal of Service Research 20 (2), 135-151, 2017
102017
Advertising cycling to manage exclusivity loss in fashion styles
NI Bruce, A Krishnamoorthy, A Prasad
Operations Research 70 (6), 3125-3142, 2022
32022
Pricing Cues and Retail Competition
A Krishnamoorthy, P Sainam
Available at SSRN 4345126, 2022
2022
The Financial Implications of Decisions Related to Choice of Contracting Techniques and the Influence on Contractor Performance
A Krishnamoorthy
Dias Technology Review 17 (1), 2020
2020
Advertising Competition with Market Expansion for Finite Horizon Firms
A Krishnamoorthy, A Prasad, S Sethi
2008
Essays on optimal marketing mix policies
A Krishnamoorthy
The University of Texas at Dallas, 2004
2004
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