| Managing customer profits: The power of habits D Shah, V Kumar, KH Kim Journal of Marketing Research 51 (6), 726-741, 2014 | 126 | 2014 |
| Assessing the influence of economic and customer experience factors on service purchase behaviors V Kumar, N Umashankar, KH Kim, Y Bhagwat Marketing Science 33 (5), 673-692, 2014 | 89 | 2014 |
| What drives herding behavior in online ratings? The role of rater experience, product portfolio, and diverging opinions S Sunder, KH Kim, EA Yorkston Journal of Marketing 83 (6), 93-112, 2019 | 88 | 2019 |
| The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets KH Kim, V Kumar Journal of Marketing Research 55 (1), 48-68, 2018 | 76 | 2018 |
| Linking customer behaviors to cash flow level and volatility: Implications for marketing practices D Shah, V Kumar, KH Kim, JB Choi Journal of Marketing Research 54 (1), 27-43, 2017 | 49 | 2017 |
| Tweets we like aren’t alike: time of day affects engagement with vice and virtue tweets O Zor, KH Kim, A Monga Journal of Consumer Research 49 (3), 473-495, 2022 | 16 | 2022 |
| Understanding customer participation dynamics: The case of the subscription box N Umashankar, KH Kim, T Reutterer Journal of Marketing 87 (5), 719-735, 2023 | 4 | 2023 |
| Money or Friendship? Winning over Customers K Kim, V Kumar Winning over Customers, 2021 | | 2021 |
| Time of Day and Construal Level Interact to Influence Engagement With Information O Zor, K Hannah Kim, A Monga ACR North American Advances, 2020 | | 2020 |
| Engagement with Virtue and Vice Information Through the Day O Zor, KH Kim, A Monga | | |
| Time-of-Day Effects on Consumers’ Social Media Engagement O Zor, KH Kim, A Monga | | |
| Kihyun Hannah Kim D Shah, V Kumar, KH Kim, MC Profits, N Umashankar, Y Bhagwat | | |
V. KumarDistinguished Term Professor, and Senior Fellow, Indian School of BusinessVerified email at isb.edu
