| The relationship among product risk, perceived satisfaction and purchase intentions for online shopping VD Tran The Journal of Asian Finance, Economics and Business 7 (6), 221-231, 2020 | 124 | 2020 |
| Relationships among brand experience, brand personality, and customer experiential value CJ Keng, VD Tran, TM Le Thi Contemporary Management Research 9 (3), 2013 | 122 | 2013 |
| Impact of Service Quality and Perceived Value on Customer Satisfaction and Behavioral Intentions: Evidence from Convenience Stores in Vietnam VD Tran, NMT Le The Journal of Asian Finance, Economics and Business 7 (9), 517-526, 2020 | 109 | 2020 |
| Inspecting the relationship among E-service quality, E-trust, E-customer satisfaction and behavioral intentions of online shopping customers VD Tran, QH Vu Global Business & Finance Review (GBFR) 24 (3), 29-42, 2019 | 91 | 2019 |
| Assessing the effects of service quality, experience value, relationship quality on behavioral intentions VD Tran The Journal of Asian Finance, Economics and Business 7 (3), 167-175, 2020 | 75 | 2020 |
| The relationship between brand authenticity, brand equity and customer satisfaction VD Tran, TNL Vo, TQ Dinh The Journal of Asian Finance, Economics and Business 7 (4), 213-221, 2020 | 59 | 2020 |
| The brand authenticity scale: Development and validation VD Tran, CJ Keng Contemporary Management Research 14 (4), 277-291, 2018 | 41 | 2018 |
| Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products CJ Keng, VD Tran, TH Liao, CJ Yao, M K. Hsu Internet Research 24 (3), 270-291, 2014 | 41 | 2014 |
| Using mobile food delivery applications during the COVID-19 pandemic: Applying the theory of planned behavior to examine continuance behavior VD Tran Sustainability 13 (21), 12066, 2021 | 40 | 2021 |
| The impact of security, individuality, reputation, and consumer attitudes on purchase intention of online shopping: The evidence in Vietnam VD Tran, TD Nguyen Cogent Psychology 9 (1), 2035530, 2022 | 37 | 2022 |
| Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction: Evidence from Vietnam VD Tran, NTT Nguyen Cogent Business & Management 9 (1), 2084968, 2022 | 30 | 2022 |
| Consumer attitudes towards beauty bloggers and paid blog advertisements on purchase intention in Vietnam V Tran, H Nguyen Management Science Letters 10 (5), 1017-1026, 2020 | 24 | 2020 |
| Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam VD Tran Cogent Business & Management, 2020 | 19 | 2020 |
| The effects of online credible review on brand trust dimensions and willingness to buy: Evidence from Vietnam consumers VD Tran, MD Nguyen, LA Lương Cogent Business & Management 9 (1), 2038840, 2022 | 16 | 2022 |
| Consumer impulse buying behavior: the role of confidence as moderating effect VD Tran Heliyon 8 (6), 2022 | 16 | 2022 |
| Factors affecting the credibility of online reviews on tiki: An assessment study in vietnam V Tran, T Can International Journal of Data and Network Science 4 (2), 115-126, 2020 | 16 | 2020 |
| Understanding how upward social comparison stimulates impulse buying on image-sharing social commerce platforms: A moderated mediation model of benign envy and self-esteem D Van Tran, T Nguyen, DM Nguyen Current Psychology 42 (22), 18777-18792, 2023 | 15 | 2023 |
| The impact of covid-19 lockdown on intention to follow preventive measures in Vietnam: integrated protection motivation theory and theory planed behavior DT Nguyen, VD Tran, A Ghafoor Cogent Business & Management 9 (1), 2054502, 2022 | 11 | 2022 |
| The Relationship among Performance Risk, Safety Risk, Social Risk, Psychological Risk, Satisfaction and Intentions to Use Grab service in Vietnam amid Covid-19 crisis. VD Tran Journal of Project Management 5, 201-210, 2020 | 11 | 2020 |
| Perceived satisfaction and effectiveness of online education during the COVID-19 pandemic: The moderating effect of academic self-efficacy VD Tran Higher Education Pedagogies 7 (1), 107-129, 2022 | 8 | 2022 |
