| Relationship Marketing Practices and Customer Loyalty: Evidence from the Banking Industry in Ghana EYTK P Anabila, B Narteh European Journal of Business and Management 4 (13), 51-61, 2012 | 85 | 2012 |
| Service Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight Anabila, Ameyibor, Allan, Alomenu Journal of Quality Assurance in Hospitality & Tourism 23 (3), 748-770, 2022 | 78 | 2022 |
| Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective P Anabila Journal of Marketing Communications 26 (3), 229-242, 2020 | 62 | 2020 |
| Mediation role of brand preference on bank advertising and customer loyalty: A developing country perspective GK Amoako, P Anabila, EA Effah, DK Kumi International Journal of Bank Marketing 35 (6), 983-996, 2017 | 58 | 2017 |
| Customer relationship management: A key to organisational survival and customer loyalty in Ghana’s banking Industry P Anabila, D Awunyo-Vitor International Journal of Marketing Studies, 2013 | 53 | 2013 |
| Patients’ perceptions of healthcare quality in Ghana: a review of public and private hospitals P Anabila, DK Kumi, J Anome International journal of health care quality assurance 32 (1), 176-190, 2019 | 43 | 2019 |
| Market orientation: a key to survival and competitive advantage in Ghana’s private universities P Anabila, ANA Kastner, CA Bulley, MM Allan Journal of Marketing for Higher Education 30 (1), 125-144, 2020 | 34 | 2020 |
| Assessing service quality in Ghana’s public hospitals: evidence from Greater Accra and Ashanti Regions P Anabila, J Anome, DK Kumi Total Quality Management & Business Excellence 31 (9-10), 1009-1021, 2020 | 34 | 2020 |
| Service quality: A subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana P Anabila Health marketing quarterly 36 (2), 136-151, 2019 | 34 | 2019 |
| Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity Ameyibor, Anabila, Saini International Journal of Wine Business Research 34 (1), 133-154, 2022 | 30 | 2022 |
| Consumer Perception of Sex Appeal Advertising: A High Context Cultural Perspective. P Anabila, C Tagoe, S Asare IUP Journal of Marketing Management 14 (4), 2015 | 19 | 2015 |
| Assessing the role of branding in the marketing of pharmaceutical products in Ghana: A case of three pharmaceutical companies P Anabila, D Awunyo-Vitor African journal of business management 8 (13), 502, 2014 | 19 | 2014 |
| Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust Quaye, Taoana, Abratt, Anabila Journal of Brand Management 29, 363–382, 2022 | 14 | 2022 |
| Market orientation and behavioural intentions of tourists in Ghana’s tourist destinations: the mediation role of tourist satisfaction Anabila, Achiriga, Okpattah, Asare Journal of Strategic Marketing 31 (1), 99-115, 2023 | 10 | 2023 |
| Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm P Anabila International Journal of Pharmaceutical and Healthcare Marketing 15 (1), 155-172, 2021 | 6 | 2021 |
| Exploring Branding as a Strategy to Boost Local Rice Patronage: Evidence from Ghana P Anabila IUP Journal of Brand Management 12 (1), 60, 2015 | 5 | 2015 |
| Customer Relationship Management: A Key to Sustainable Competitive Advantage and Organizational Survival in Ghana's Banking Sector P Anabila, D Awunyo-Vitor International Journal of Marketing Studies 5 (1), 2013 | 5 | 2013 |
Desmond Kwadjo KumiDAL Consultancy Co. LtdVerified email at st.ug.edu.gh
