Piyush Sharma
Piyush Sharma
Professor, Curtin University, Perth, Australia
Verified email at curtin.edu.au - Homepage
Title
Cited by
Cited by
Year
Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness
P Sharma
Journal of International Business Studies 42 (2), 285-306, 2010
4472010
Impulse buying and variety seeking: A trait-correlates perspective
P Sharma, B Sivakumaran, R Marshall
Journal of Business Research 63 (3), 276-283, 2010
3802010
Impact of store environment on impulse buying behavior
G Mohan, B Sivakumaran, P Sharma
European Journal of marketing 47 (10), 1711-1732, 2013
3552013
Measuring personal cultural orientations: Scale development and validation
P Sharma
Journal of the Academy of Marketing Science 38 (6), 787-806, 2010
2852010
Demystifying Intercultural Service Encounters
P Sharma, JLM Tam, N Kim
Journal of Service Research 12 (2), 227-242, 2009
1632009
Consumer ethnocentrism: Reconceptualization and cross-cultural validation
P Sharma
Journal of International Business Studies 46 (3), 381-389, 2015
1182015
Intercultural service encounters (ICSE): an extended framework and empirical validation
P Sharma, JLM Tam, N Kim
Journal of Services Marketing 26 (7), 521-534, 2012
992012
Marketing resources, performance, and competitive advantage: A review and future research directions
NS Davcik, P Sharma
Journal of Business Research 69 (12), 5547-5552, 2016
972016
Counterfeit proneness: Conceptualisation and scale development
P Sharma, RYK Chan
Journal of Marketing Management 27 (5-6), 602-626, 2011
952011
Impact of product differentiation, marketing investments and brand equity on pricing strategies
NS Davcik, P Sharma
European Journal of Marketing 49 (5/6), 760-781, 2015
942015
Gender and age as moderators in the service evaluation process
P Sharma, ISN Chen, STK Luk
Journal of Services Marketing 26 (2), 102-114, 2012
852012
Store environment's impact on variety seeking behavior
G Mohan, B Sivakumaran, P Sharma
Journal of Retailing and Consumer Services 19 (4), 419-428, 2012
752012
Internal service quality as a driver of employee satisfaction, commitment and performance
P Sharma, TTC Kong, RPJ Kingshott
Journal of service management 27 (5), 773-797, 2016
742016
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
P Sharma, NS Davcik, KG Pillai
Journal of Business Research 69 (12), 5662-5669, 2016
722016
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
P Sharma, B Sivakumaran, R Marshall
Journal of Marketing Management 26 (5-6), 473-494, 2010
692010
Exploring customer reactions to offshore call centers: toward a comprehensive conceptual framework
P Sharma, R Mathur, A Dhawan
Journal of Services Marketing 23 (5), 289-300, 2009
672009
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
P Sharma, R Marshall, P Alan Reday, W Na
Journal of Marketing Management 26 (1-2), 163-180, 2010
642010
Exploring impulse buying in services: toward an integrative framework
P Sharma, B Sivakumaran, R Marshall
Journal of the Academy of Marketing Science 42 (2), 154-170, 2014
592014
Examining the role of attribution and intercultural competence in intercultural service encounters
J Tam, P Sharma, N Kim
Journal of services marketing 28 (2), 159-170, 2014
552014
Demystifying cultural differences in country-of-origin effects: Exploring the moderating roles of product type, consumption context, and involvement
P Sharma
Journal of International Consumer Marketing 23 (5), 344-364, 2011
552011
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