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Alex Taylor
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Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
J Carlson, MM Rahman, A Taylor, R Voola
Journal of Retailing and Consumer Services 46, 149-162, 2019
2192019
Go with the flow: Engineering flow experiences for customer engagement value creation in branded social media environments
J Carlson, NJ de Vries, MM Rahman, A Taylor
Journal of Brand Management 24, 334-348, 2017
652017
Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective
A Taylor, J Carlson, YC Liao, MM Rahman
Journal of Business Research 154, 113284, 2023
52023
Appetite for distraction? A systematic literature review on customer smartphone distraction
A Taylor, M Hook, J Carlson, S Gudergan, T Falk
International Journal of Information Management, 102722, 2023
12023
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Articles 1–4