| Brand equity in the business-to-business market M Bendixen, KA Bukasa, R Abratt Industrial marketing management 33 (5), 371-380, 2004 | 860 | 2004 |
| Corporate identity, ethics and reputation in supplier–buyer relationships M Bendixen, R Abratt Journal of Business Ethics 76, 69-82, 2007 | 326 | 2007 |
| Advertising effects and effectiveness MT Bendixen European journal of marketing 27 (10), 19-32, 1993 | 318 | 1993 |
| The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay R Du Preez, MT Bendixen International Journal of Bank Marketing 33 (1), 78-91, 2015 | 250 | 2015 |
| A practical guide to the use of correspondence analysis in marketing research M Bendixen Marketing Research On-Line 1 (1), 16-36, 1996 | 247 | 1996 |
| The role of brand authenticity in developing brand trust S Portal, R Abratt, M Bendixen Journal of Strategic Marketing 27 (8), 714-729, 2019 | 240 | 2019 |
| The management implications of ethnicity in South Africa A Thomas, M Bendixen Journal of International Business Studies 31, 507-519, 2000 | 196 | 2000 |
| Communicating brand personality: are the web sites doing the talking for food SMEs? R Ankomah Opoku, R Abratt, M Bendixen, L Pitt Qualitative Market Research: An International Journal 10 (4), 362-374, 2007 | 161 | 2007 |
| Antecedents of brand citizenship behavior in retailing MS Porricelli, Y Yurova, R Abratt, M Bendixen Journal of retailing and consumer services 21 (5), 745-752, 2014 | 127 | 2014 |
| Compositional perceptual mapping using chi‐squared trees analysis and correspondence analysis MT Bendixen Journal of Marketing Management 11 (6), 571-581, 1995 | 127 | 1995 |
| The behavioral consequences of internal brand management among frontline employees R Du Preez, M Bendixen, R Abratt Journal of Product & Brand Management 26 (3), 251-261, 2017 | 126 | 2017 |
| The state of marketing analytics in research and practice D Iacobucci, M Petrescu, A Krishen, M Bendixen Journal of Marketing Analytics 7, 152-181, 2019 | 97 | 2019 |
| Building a human brand: Brand anthropomorphism unravelled S Portal, R Abratt, M Bendixen Business Horizons 61 (3), 367-374, 2018 | 93 | 2018 |
| Building flexibility into multi-national human resource strategy: a study of four South African multi-national enterprises A Wöcke, M Bendixen, R Rijamampianina Globalizing International Human Resource Management, 113-128, 2013 | 74 | 2013 |
| Converting verbal scales to interval scales using correspondence analysis M Bendixen, M Sandler | 73 | 1994 |
| Sales promotion and brand loyalty: some new insights M Mendez, M Bendixen, R Abratt, Y Yurova, B O’Leary International Journal of Education and Social Science 2 (1), 103-117, 2015 | 72 | 2015 |
| Expatriate motivation in religious and humanitarian non‐profit‐organizations AJ Oberholster, R Clarke, M Bendixen, B Dastoor Journal of Global Mobility: The Home of Expatriate Management Research 1 (1 …, 2013 | 58 | 2013 |
| Impact of branding and product augmentation on decision making in the B2B market NS Alexander, G Bick, R Abratt, M Bendixen South African Journal of Business Management 40 (1), 1-120, 2009 | 52 | 2009 |
| Cross-cultural management philosophies M Bendixen, B Burger Journal of Business Research 42 (2), 107-114, 1998 | 51 | 1998 |
| Ethical perceptions of South African retailers: Management and sales personnel R Abratt, M Bendixen, K Drop International Journal of Retail & Distribution Management 27 (2), 91-105, 1999 | 46 | 1999 |
Rose Du PreezKTH SwedenVerified email at servicemonitor.co.za
