| Innovation and efficiency: It is possible to have it all M Sarkees, J Hulland Business horizons 52 (1), 45-55, 2009 | 174 | 2009 |
| The right way to manage unprofitable customers V Mittal, M Sarkees, F Murshed Harvard business review 86 (4), 2008 | 129 | 2008 |
| Ambidextrous organizations and firm performance: The role of marketing function implementation M Sarkees, J Hulland, J Prescott Journal of Strategic Marketing 18 (2), 165-184, 2010 | 94 | 2010 |
| Understanding the links between technological opportunism, marketing emphasis and firm performance: Implications for B2B M Sarkees Industrial Marketing Management 40 (5), 785-795, 2011 | 93 | 2011 |
| Investments in exploitation and exploration capabilities: Balance versus focus M Sarkees, J Hulland, R Chatterjee Journal of Marketing Theory and Practice 22 (1), 7-24, 2014 | 50 | 2014 |
| Corporate sustainability efforts and e-WOM intentions in social platforms CS Choi, YN Cho, E Ko, SJ Kim, KH Kim, ME Sarkees International Journal of Advertising 38 (8), 1224-1239, 2019 | 37 | 2019 |
| The pandemic ripple effect: Understanding marketing and public policy opportunities in the pharmaceutical industry ME Sarkees, MP Fitzgerald, C Lamberton Journal of Public Policy & Marketing 40 (1), 103-104, 2021 | 22 | 2021 |
| Customer divestment V Mittal, M Sarkees Customer Lifetime Value, 71-85, 2013 | 21 | 2013 |
| The influence of marketing and innovation investments on alliance type choice M Sarkees, R Luchs Journal of Business & Industrial Marketing 30 (5), 626-636, 2015 | 14 | 2015 |
| Addressing the Janus face of customer service: a typology of new age service failures CR Taylor, PJ Kitchen, ME Sarkees, CO Lolk European journal of marketing 54 (10), 2295-2316, 2020 | 13 | 2020 |
| Do bans on illuminated on-premise signs matter? Balancing environmental impact with the impact on businesses CR Taylor, ME Sarkees Social and Environmental Issues in Advertising, 71-83, 2018 | 12 | 2018 |
| Understanding the value of on-premise signs as marketing devices for legal and public policy purposes CR Taylor, ME Sarkees, HK Bang Journal of Public Policy & Marketing 31 (2), 185-194, 2012 | 12 | 2012 |
| Efficiency and innovation: It is possible to have it all ME Sarkees, J Hulland Business Horizons 52 (1), 45-55, 2009 | 12 | 2009 |
| Exploitation versus exploration: Getting the mix right ME Sarkees University of Pittsburgh, 2007 | 10 | 2007 |
| Stochastic frontier estimation in international marketing research: exploring untapped opportunities ME Sarkees, R Luchs Measurement and Research Methods in International Marketing, 99-114, 2011 | 7 | 2011 |
| Whose view is it anyway? Media coverage of litigation in for-profit firms’ role in the opioid crisis ET Gratz, ME Sarkees, MP Fitzgerald Journal of Marketing Theory and Practice 30 (4), 440-456, 2022 | 2 | 2022 |
| The Changing Landscape of Off-Label Prescription Drug Promotion: Opportunities to Improve Decision-Making M Sarkees, P Fitzgerald International Journal of Pharmaceutical and Healthcare Marketing 10 (2), 2016 | 2 | 2016 |
| Pharmaceuticals, Marketing, and Society: A New Center of Gravity for Critical Research and Policy ME Sarkees, MP Fitzgerald, C Lamberton Journal of Public Policy & Marketing 41 (4), 299-303, 2022 | 1 | 2022 |
| Patient susceptibility to over‐trust: The case of off‐label prescribing MP Fitzgerald, F Reshadi, M Sarkees Journal of Consumer Affairs 56 (2), 849-875, 2022 | | 2022 |
| OPIOID CRISIS: STAKEHOLDER FRAMING, SHAMING AND BLAMING THROUGH COMMUNICATIONS E Gratz, MP Fitzgerald, M Sarkees 2020 AMA Marketing+ Public Policy Conference, 108, 2020 | | 2020 |
