Margaret Jekanyika Matanda
Margaret Jekanyika Matanda
Associate Professor of Business, University of Sydney
Verified email at econ.usyd.edu.au
TitleCited byYear
Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
HN Nasution, FT Mavondo, MJ Matanda, NO Ndubisi
Industrial marketing management 40 (3), 336-345, 2011
4072011
Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integration
R Rajaguru, MJ Matanda
Industrial Marketing Management 42 (4), 620-632, 2013
1432013
Effect of perceived environmental uncertainty on exporter–importer inter-organisational relationships and export performance improvement
MJ Matanda, S Freeman
International Business Review 18 (1), 89-107, 2009
1342009
Brand relationships and brand equity in franchising
MW Nyadzayo, MJ Matanda, MT Ewing
Industrial Marketing Management 40 (7), 1103-1115, 2011
892011
Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence
MJ Matanda, NO Ndubisi
Journal of Marketing Management 29 (9-10), 1030-1055, 2013
722013
Advancing theory and knowledge in the business-to-business branding literature
Z Seyedghorban, MJ Matanda, P LaPlaca
Journal of Business Research 69 (8), 2664-2677, 2016
662016
Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms
MB Beverland, MT Ewing, MJ Matanda
Industrial Marketing Management 35 (3), 383-393, 2006
592006
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
MW Nyadzayo, MJ Matanda, MT Ewing
Journal of Business Research 68 (9), 1886-1894, 2015
502015
External determinants and financial outcomes of an eco‐friendly orientation in smaller manufacturing firms
LC Leonidou, P Christodoulides, D Thwaites
Journal of Small Business Management 54 (1), 5-25, 2016
482016
Reinquiry into advertising avoidance on the internet: A conceptual replication and extension
Z Seyedghorban, H Tahernejad, MJ Matanda
Journal of Advertising 45 (1), 120-129, 2016
462016
Influence of inter-organisational integration on business performance: The mediating role of organisational-level supply chain functions
R Rajaguru, M Jekanyika Matanda
Journal of Enterprise Information Management 22 (4), 456-467, 2009
442009
The impact of basic human needs on the use of retailing self-service technologies: A study of self-determination theory
LSK Leung, MJ Matanda
Journal of Retailing and Consumer Services 20 (6), 549-559, 2013
432013
Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation
M Jekanyika Matanda, N Oly Ndubisi
Journal of Enterprise Information Management 22 (4), 384-407, 2009
432009
Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
MW Nyadzayo, MJ Matanda, MT Ewing
Industrial Marketing Management 52, 163-174, 2016
362016
Internationalization of established small manufacturers in a developing economy: A case study of Kenyan SMEs
M Jekanyika Matanda
Thunderbird International Business Review 54 (4), 509-519, 2012
292012
Effects of relational capabilities and power asymmetry on innovativeness and flexibility of Sub‐Sahara Africa small exporting firms
MJ Matanda, NO Ndubisi, F Jie
Journal of Small Business Management 54 (1), 118-138, 2016
282016
Integrative capability for successful partnering: a critical dynamic capability
W Jiang, FT Mavondo, MJ Matanda
Management Decision 53 (6), 1184-1202, 2015
282015
Industrial marketing strategy and B2B management by SMEs
NO Ndubisi, MJ Matanda
Industrial Marketing Management 3 (40), 334-335, 2011
252011
Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation
J Conduit, MJ Matanda, FT Mavondo
Journal of Marketing Management 30 (13-14), 1320-1352, 2014
202014
Business-to-business relationships by categories of suppliers in the marketing channel
MJ Matanda, B Schroder
Dynamics in Chains and Networks. Proceedings of the Sixth International …, 2004
172004
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Articles 1–20