John Pracejus
John Pracejus
Associate Professor of Marketing University of Alberta
Verified email at ualberta.ca
TitleCited byYear
Affect monitoring and the primacy of feelings in judgment
MT Pham, JB Cohen, JW Pracejus, GD Hughes
Journal of consumer research 28 (2), 167-188, 2001
6522001
The role of brand/cause fit in the effectiveness of cause-related marketing campaigns
JW Pracejus, GD Olsen
Journal of Business Research 57 (6), 635-640, 2004
5632004
On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing (CRM)
JW Pracejus, GD Olsen, NR Brown
Journal of Advertising 32 (4), 19-28, 2003
2032003
When profit equals price: consumer confusion about donation amounts in cause-related marketing
GD Olsen, JW Pracejus, NR Brown
Journal of Public Policy & Marketing 22 (2), 170-180, 2003
1732003
How nothing became something: white space, rhetoric, history, and meaning
JW Pracejus, GD Olsen, TC O’Guinn
Journal of consumer research 33 (1), 82-90, 2006
1192006
Affective responses to images in print advertising: Affect integration in a simultaneous presentation context
RMMI Chowdhury, GD Olsen, JW Pracejus
Journal of Advertising 37 (3), 7-18, 2008
792008
Seven psychological mechanisms through which sponsorship can influence consumers
JW Pracejus
Sports marketing and the psychology of marketing communication, 175-190, 2004
662004
Integration of positive and negative affective stimuli
G Douglas Olsen, JW Pracejus
Journal of Consumer Psychology 14 (4), 374-384, 2004
502004
Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation
PTL Popkowski Leszczyc, JW Pracejus, Y Shen
Organizational Behavior and Human Decision Processes 105 (2), 233-246, 2008
242008
Buy Now, Pay Later: Does a Future Temporal Orientation Affect Credit Overuse?
NA Mendoza, JW Pracejus
Advances in Consumer Research 24, 499-503, 1997
241997
Print advertising: White space
GD Olsen, JW Pracejus, TC O'Guinn
Journal of Business Research 65 (6), 855-860, 2012
222012
Is more exposure always better? Effects of incidental exposure to a brand name on subsequent processing of advertising
JW Pracejus
Advances in Consumer Research 22, 319-319, 1995
221995
When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric
JW Pracejus, TC O'Guinn, GD Olsen
International Journal of Research in Marketing 30 (3), 211-218, 2013
212013
Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation q
PTLP Leszczyc, JW Pracejus, Y Shen
Organizational Behavior and Human Decision Processes 105 (2), 233-246, 2008
202008
How many pictures should your print ad have?
RMMI Chowdhury, GD Olsen, JW Pracejus
Journal of Business Research 64 (1), 3-6, 2011
162011
The Role of Brand/Cause Fit in the Effectiveness of Cause-Related Marketing Campaigns.
JW Pracejus, GD Olsen
Advances in Consumer Research 30 (1), 2003
162003
SPECIAL SESSION SUMMARY VISUALS ARE INFORMATION: HOW MEANING IS TRANSFERRED TO CONSUMERS THROUGH EXECUTIONAL ELEMENTS IN ADVERTISING
JW Pracejus
Advances in Consumer Research 30, 174-176, 2003
102003
An inference-based model of building brand equity through sponsorship
JW Pracejus
University of Florida, 1998
51998
Consumer understanding of prices and profits
JW Pracejus
Advances in Consumer Research 30, 201-203, 2003
32003
Mixed Emotions: Impact of Positive and Negative Emotional Content in Advertising
GD Olsen, JW Pracejus
ADVANCES IN CONSUMER RESEARCH 32, 40, 2005
22005
The system can't perform the operation now. Try again later.
Articles 1–20