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Raji Srinivasan
Raji Srinivasan
Professor of Marketing, University of Texas at Austin, Austin, Texas
Verified email at mccombs.utexas.edu - Homepage
Title
Cited by
Cited by
Year
Technological opportunism and radical technology adoption: An application to e-business
R Srinivasan, GL Lilien, A Rangaswamy
Journal of marketing 66 (3), 47-60, 2002
9562002
Advertising, research and development, and systematic risk of the firm
L McAlister, R Srinivasan, MC Kim
Journal of Marketing 71 (1), 35-48, 2007
5722007
Strategic firm commitments and rewards for customer relationship management in online retailing
R Srinivasan, C Moorman
Journal of marketing 69 (4), 193-200, 2005
5022005
Social influence effects in online product ratings
S Sridhar, R Srinivasan
Journal of marketing 76 (5), 70-88, 2012
4872012
Turning adversity into advantage: does proactive marketing during a recession pay off?
R Srinivasan, A Rangaswamy, GL Lilien
International journal of research in marketing 22 (2), 109-125, 2005
4312005
First in, first out? The effects of network externalities on pioneer survival
R Srinivasan, GL Lilien, A Rangaswamy
Journal of Marketing 68 (1), 41-58, 2004
3502004
Should firms spend more on research and development and advertising during recessions?
R Srinivasan, GL Lilien, S Sridhar
Journal of Marketing 75 (3), 49-65, 2011
3092011
The emergence of dominant designs
R Srinivasan, GL Lilien, A Rangaswamy
Journal of Marketing 70 (2), 1-17, 2006
2492006
Interactive technologies and retailing strategy: A review, conceptual framework and future research directions
R Varadarajan, R Srinivasan, GG Vadakkepatt, MS Yadav, PA Pavlou, ...
Journal of Interactive Marketing 24 (2), 96-110, 2010
2482010
Dual distribution and intangible firm value: Franchising in restaurant chains
R Srinivasan
Journal of Marketing 70 (3), 120-135, 2006
2242006
When do transparent packages increase (or decrease) food consumption?
X Deng, R Srinivasan
Journal of Marketing 77 (4), 104-117, 2013
2052013
Vicarious learning in new product introductions in the early years of a converging market
R Srinivasan, P Haunschild, R Grewal
Management Science 53 (1), 16-28, 2007
2012007
Advertising effectiveness: the moderating effect of firm strategy
L McAlister, R Srinivasan, N Jindal, AA Cannella
Journal of Marketing Research 53 (2), 207-224, 2016
1692016
The dot. com retail failures of 2000: were there any winners?
V Mahajan, R Srinivasan, J Wind
Journal of the Academy of Marketing Science 30 (4), 474-486, 2002
1662002
Dynamic relationships among R&D, advertising, inventory and firm performance
S Sridhar, S Narayanan, R Srinivasan
Journal of the Academy of Marketing Science 42, 277-290, 2014
1392014
Sources, characteristics and effects of emerging technologies: Research opportunities in innovation
R Srinivasan
Industrial Marketing Management 37 (6), 633-640, 2008
1382008
Pandemics and marketing: Insights, impacts, and research opportunities
G Das, SP Jain, D Maheswaran, RJ Slotegraaf, R Srinivasan
Journal of the Academy of Marketing Science 49 (5), 835-854, 2021
1222021
Corporate board interlocks and new product introductions
R Srinivasan, S Wuyts, G Mallapragada
Journal of Marketing 82 (1), 132-148, 2018
972018
Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks
R Srinivasan, GL Lilien, A Rangaswamy
International Journal of research in Marketing 25 (2), 119-128, 2008
932008
When algorithms fail: Consumers’ responses to brand harm crises caused by algorithm errors
R Srinivasan, G Sarial-Abi
Journal of Marketing 85 (5), 74-91, 2021
892021
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