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Professor David Pearson
Professor David Pearson
Professor of Social Marketing
Verified email at cqu.edu.au
Title
Cited by
Cited by
Year
Developing “community” in community gardens
C Firth, D Maye, D Pearson
Local Environment 16 (6), 555-568, 2011
5622011
Local food: understanding consumer motivations in innovative retail formats
D Pearson, J Henryks, A Trott, P Jones, G Parker, D Dumaresq, R Dyball
British Food Journal 113 (7), 886-899, 2011
3642011
Shrinking the food-print: A qualitative study into consumer perceptions, experiences and attitudes towards healthy and environmentally friendly food behaviours
AC Hoek, D Pearson, SW James, MA Lawrence, S Friel
Appetite 108, 117-131, 2017
3602017
Organic food: What we know (and do not know) about consumers
D Pearson, J Henryks, H Jones
Renewable Agriculture and Food Systems 26 (2), 171-177, 2011
3402011
Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: Moderating roles of communication, satisfaction and trust in organic …
P Sultan, T Tarafder, D Pearson, J Henryks
Food Quality and Preference 81, 103838, 2020
3172020
Healthy and environmentally sustainable food choices: Consumer responses to point-of-purchase actions
AC Hoek, D Pearson, SW James, MA Lawrence, S Friel
Food quality and preference 58, 94-106, 2017
2192017
Marketing organic products: Exploring some of the pervasive issues
D Pearson, J Henryks
Journal of Food Products Marketing 14 (4), 95-108, 2008
1422008
Community gardens: sustainability, health and inclusion in the city
B Turner, J Henryks, D Pearson
Local Environment 16 (6), 489-492, 2011
1322011
Food waste in Australian households: Why does it occur
D Pearson, M Minehan, R Wakefield-Rann
Aust. Pac. J. Reg. Food Stud 3 (1), 118-132, 2013
1292013
Reducing waste of food left on plates: Interventions based on means-end chain analysis of customers in foodservice sector
M Mirosa, H Munro, E Mangan-Walker, D Pearson
British Food Journal 118 (9), 2326-2343, 2016
1092016
Reducing food waste: A practitioner guide identifying requirements for an integrated social marketing communication campaign
D Pearson, A Perera
Social Marketing Quarterly 24 (1), 45-57, 2018
972018
Branding food culture: UNESCO creative cities of gastronomy
D Pearson, T Pearson
Journal of Food Products Marketing 23 (3), 342-355, 2017
952017
Organic food: Exploring purchase frequency to explain consumer behaviour
D Pearson, J Henryks, P Sultan, T Anisimova
CQUniversity, 2013
922013
How to increase organic food sales: results from research based on market segmentation and product attributes
D Pearson
Agribusiness Review 9 (8), 265-287, 2001
672001
Analysing behavioural and socio-demographic factors and practices influencing Australian household food waste
J Ananda, GG Karunasena, A Mitsis, M Kansal, D Pearson
Journal of Cleaner Production 306, 127280, 2021
572021
What do buyers really want when they purchase organic foods?
D Pearson, J Henryks, L Moffitt
502007
Marketing organic food: who buys it and what do they purchase?
D Pearson
Food Australia 54 (1-2), 31-34, 2002
502002
Generational differences in food management skills and their impact on food waste in households
GG Karunasena, J Ananda, D Pearson
Resources, Conservation and Recycling 175, 105890, 2021
462021
Understanding the market for organic food
S Lockie, D Halpin, D Pearson
Organic Agriculture: A Global Perspective. Collingwood: CSIRO Publishing …, 2006
462006
Reframing communications that encourage individuals to reduce food waste
D Pearson, M Mirosa, L Andrews, G Kerr
Communication Research and Practice 3 (2), 137-154, 2017
452017
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