| Marketing culture and the arts F Colbert, J Nantel, S Bilodeau, special, collaboration, of, Poole, W, D | 674 | 1994 |
| Le marketing des arts et de la culture F Colbert | 484 | 1993 |
| Entrepreneurship and leadership in marketing the arts F Colbert International journal of arts management, 30-39, 2003 | 390 | 2003 |
| Music piracy on the web–how effective are anti-piracy arguments? Evidence from the theory of planned behaviour A d’Astous, F Colbert, D Montpetit Journal of Consumer Policy 28 (3), 289-310, 2005 | 336 | 2005 |
| Arts management: a new discipline entering the millennium? Y Evard, F Colbert International Journal of Arts Management, 4-13, 2000 | 302 | 2000 |
| Marketing delle arti e della cultura F Colbert Etas, 2015 | 237 | 2015 |
| Research in arts marketing: Evolution and future directions F Colbert, Y St‐James Psychology & Marketing 31 (8), 566-575, 2014 | 141 | 2014 |
| Beyond branding: Contemporary marketing challenges for arts organizations F Colbert International Journal of Arts Management, 14-20, 2009 | 121 | 2009 |
| An experimental investigation of the use of brand extension and co‐branding strategies in the arts A d'Astous, F Colbert, M Fournier Journal of Services Marketing 21 (4), 231-240, 2007 | 102 | 2007 |
| Factors influencing readers’ interest in new book releases: An experimental study A d’Astous, F Colbert, I Mbarek Poetics 34 (2), 134-147, 2006 | 94 | 2006 |
| The importance of ticket prices for theatre patrons F Colbert, C Beauregard, L Vallée | 88 | 1998 |
| Kultur-und Kunstmarketing: Ein Arbeitsbuch F Colbert Springer, 1999 | 79 | 1999 |
| Product‐country images in the arts: a multi‐country study A d'Astous, Z Giraud Voss, F Colbert, A Caru, M Caldwell, F Courvoisier International Marketing Review 25 (4), 379-403, 2008 | 77 | 2008 |
| The personality of cultural festivals: scale development and applications A d'Astous, F Colbert, E d'Astous International Journal of Arts Management, 14-23, 2006 | 65 | 2006 |
| Marketing u kulturi i umetnosti F Colbert Clio, 2010 | 57 | 2010 |
| The decision process involved in corporate sponsorship for the arts N Turgeon, F Colbert Journal of Cultural Economics, 41-51, 1992 | 57 | 1992 |
| Critical issues in the marketing of cultural goods: The decisive influence of cultural transmission F Colbert, A Courchesne City, Culture and Society 3 (4), 275-280, 2012 | 52 | 2012 |
| Company profile: the Sydney opera house: an Australian icon F Colbert International Journal of Arts Management, 69-77, 2003 | 52 | 2003 |
| The arts sector: A marketing definition F Colbert Psychology & Marketing 31 (8), 563-565, 2014 | 51 | 2014 |
| The effectiveness of art venue sponsorship: An attribution perspective. FA Carrillat, A d'Astous, F Colbert Journal of Sponsorship 1 (3), 2008 | 44 | 2008 |
Alain d'AstousHEC MontréalVerified email at hec.ca
