Murali Mantrala
Murali Mantrala
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TitleCited byYear
Innovations in shopper marketing: current insights and future research issues
V Shankar, JJ Inman, M Mantrala, E Kelley, R Rizley
Journal of Retailing 87, S29-S42, 2011
Planning media schedules in the presence of dynamic advertising quality
PA Naik, MK Mantrala, AG Sawyer
Marketing science 17 (3), 214-235, 1998
Why is assortment planning so difficult for retailers? A framework and research agenda
MK Mantrala, M Levy, BE Kahn, EJ Fox, P Gaidarev, B Dankworth, ...
Journal of Retailing 85 (1), 71-83, 2009
Toward formalizing fashion theory
CM Miller, SH McIntyre, MK Mantrala
Journal of marketing research 30 (2), 142-157, 1993
The impact of category management on retailer prices and performance: Theory and evidence
S Basuroy, MK Mantrala, RG Walters
Journal of Marketing 65 (4), 16-32, 2001
Retailing in the 21st Century
M Krafft, MK Mantrala
Springer Berlin ʺ Heidelberg, 2006
Demand uncertainty and supplier's returns policies for a multi-store style-good retailer
MK Mantrala, K Raman
European Journal of Operational Research 115 (2), 270-284, 1999
Finding choice alternatives in memory: Probability models of brand name recall
JW Hutchinson, K Raman, MK Mantrala
Journal of Marketing Research 31 (4), 441-461, 1994
Impact of resource allocation rules on marketing investment-level decisions and profitability
MK Mantrala, P Sinha, AA Zoltners
Journal of Marketing Research 29 (2), 162-175, 1992
Personal selling elasticities: A meta-analysis
S Albers, MK Mantrala, S Sridhar
Journal of Marketing Research 47 (5), 840-853, 2010
A decision-support system that helps retailers decide order quantities and markdowns for fashion goods
MK Mantrala, S Rao
Interfaces 31 (3_supplement), S146-S165, 2001
Structuring a multiproduct sales quota-bonus plan for a heterogeneous sales force: A practical model-based approach
MK Mantrala, P Sinha, AA Zoltners
Marketing Science 13 (2), 121-144, 1994
Adapting motivation, control, and compensation research to a new environment
SP Brown, KR Evans, MK Mantrala, G Challagalla
Journal of Personal Selling & Sales Management 25 (2), 155-167, 2005
Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance
H Frenzen, AK Hansen, M Krafft, MK Mantrala, S Schmidt
International Journal of Research in Marketing 27 (1), 58-68, 2010
Allocating marketing resources
MK Mantrala
Handbook of marketing, 409-435, 2002
Are Indian consumers brand conscious? Insights for global retailers
A Mukherjee, D Satija, TM Goyal, MK Mantrala, S Zou
Asia Pacific Journal of Marketing and Logistics, 2012
Sales force modeling: State of the field and research agenda
MK Mantrala, S Albers, F Caldieraro, O Jensen, K Joseph, M Krafft, ...
Marketing Letters 21 (3), 255-272, 2010
Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification
EU Bond III, MB Houston, YE Tang
Industrial Marketing Management 37 (6), 641-652, 2008
The evolution of marketing channel research domains and methodologies: an integrative review and future directions
M Krafft, O Goetz, M Mantrala, F Sotgiu, S Tillmanns
Journal of Retailing 91 (4), 569-585, 2015
Uphill or downhill? Locating the firm on a profit function
MK Mantrala, PA Naik, S Sridhar, E Thorson
Journal of Marketing 71 (2), 26-44, 2007
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