| Linking service-dominant logic and strategic business practice: A conceptual model of a service-dominant orientation IO Karpen, LL Bove, BA Lukas Journal of Service Research 15 (1), 21-38, 2012 | 304 | 2012 |
| Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics A Josiassen, AG Assaf, IO Karpen International Marketing Review 28 (6), 627-646, 2011 | 158 | 2011 |
| Service-dominant orientation: measurement and impact on performance outcomes IO Karpen, LL Bove, BA Lukas, MJ Zyphur Journal of Retailing 91 (1), 89-108, 2015 | 122 | 2015 |
| The evolution and prospects of service-dominant logic: An investigation of past, present, and future research R Wilden, MA Akaka, IO Karpen, J Hohberger Journal of Service Research, 2017 | 56 | 2017 |
| Reputation in higher education: A fuzzy set analysis of resource configurations C Plewa, J Ho, J Conduit, IO Karpen Journal of Business Research 69 (8), 3087-3095, 2016 | 50 | 2016 |
| The role of embeddedness for resource integration: Complementing SD logic research through a social capital perspective G Laud, IO Karpen, R Mulye, K Rahman Marketing Theory 15 (4), 509-543, 2015 | 49 | 2015 |
| Epilogue to the special issue and reflections on the future of engagement research LD Hollebeek, J Conduit, J Sweeney, G Soutar, IO Karpen, W Jarvis, ... Journal of Marketing Management 32 (5-6), 586-594, 2016 | 47 | 2016 |
| A multilevel consideration of service design conditions: towards a portfolio of organisational capabilities, interactive practices and individual abilities IO Karpen, G Gemser, G Calabretta Journal of Service Theory and Practice 27 (2), 384-407, 2017 | 40 | 2017 |
| Value co-creation behaviour–role of embeddedness and outcome considerations G Laud, IO Karpen Journal of Service Theory and Practice 27 (4), 778-807, 2017 | 25 | 2017 |
| Strategic design: Eight essential practices every strategic designer must master G Calabretta, G Gemser, IO Karpen BIS Publishers, Amsterdam, The Netherlands, 2016 | 21 | 2016 |
| Brand meaning cocreation: toward a conceptualization and research implications KD Tierney, IO Karpen, K Westberg Journal of Service Theory and Practice 26 (6), 911-932, 2016 | 19 | 2016 |
| Usage center–value cocreation in multi-actor usage processes M Kleinaltenkamp, C Plewa, S Gudergan, IO Karpen, T Chen Journal of Service Theory and Practice 27 (4), 721-737, 2017 | 18 | 2017 |
| Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations K Rahman, IO Karpen, M Reid, U Yuksel Journal of Strategic Marketing 23 (4), 287-304, 2015 | 12 | 2015 |
| Collective engagement in organizational settings M Kleinaltenkamp, IO Karpen, C Plewa, E Jaakkola, J Conduit Industrial Marketing Management, 2019 | 11 | 2019 |
| Loyalty or liability: Resolving the consumer fanaticism paradox E Chung, F Farrelly, MB Beverland, IO Karpen Marketing Theory 18 (1), 3-30, 2018 | 11 | 2018 |
| Student Engagement: A Multiple Layer Phenomenon J Conduit, IO Karpen, F Farrelly Making a Difference Through Marketing, 229-245, 2016 | 9 | 2016 |
| Tourism ethnocentrism and its effects on tourist and resident behavior F Kock, A Josiassen, AG Assaf, I Karpen, F Farrelly Journal of Travel Research 58 (3), 427-439, 2019 | 8 | 2019 |
| Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective IO Karpen, M Kleinaltenkamp The SAGE Handbook of Service-Dominant Logic, 284-298, 2018 | 7 | 2018 |
| Design, consumption and marketing: outcomes, process, philosophy and future directions MB Beverland, G Gemser, IO Karpen Journal of Marketing Management 33 (3-4), 159-172, 2017 | 5 | 2017 |
| Lasting design impact through capacity building IO Karpen, O van der Veen, Y Akama Strategic design: Eight essential practices every strategic designer must master, 2016 | 2 | 2016 |
