| Linking service-dominant logic and strategic business practice: A conceptual model of a service-dominant orientation IO Karpen, LL Bove, BA Lukas Journal of Service Research 15 (1), 21-38, 2012 | 357 | 2012 |
| Consumer ethnocentrism and willingness to buy A Josiassen, AG Assaf, IO Karpen International Marketing Review, 2011 | 195 | 2011 |
| Service-dominant orientation: measurement and impact on performance outcomes IO Karpen, LL Bove, BA Lukas, MJ Zyphur Journal of Retailing 91 (1), 89-108, 2015 | 167 | 2015 |
| The evolution and prospects of service-dominant logic: An investigation of past, present, and future research R Wilden, MA Akaka, IO Karpen, J Hohberger Journal of Service Research 20 (4), 345-361, 2017 | 83 | 2017 |
| Reputation in higher education: A fuzzy set analysis of resource configurations C Plewa, J Ho, J Conduit, IO Karpen Journal of Business Research 69 (8), 3087-3095, 2016 | 77 | 2016 |
| The role of embeddedness for resource integration: Complementing SD logic research through a social capital perspective G Laud, IO Karpen, R Mulye, K Rahman Marketing Theory 15 (4), 509-543, 2015 | 65 | 2015 |
| A multilevel consideration of service design conditions: towards a portfolio of organisational capabilities, interactive practices and individual abilities IO Karpen, G Gemser, G Calabretta Journal of Service Theory and Practice 27 (2), 384-407, 2017 | 64 | 2017 |
| Epilogue to the special issue and reflections on the future of engagement research LD Hollebeek, J Conduit, J Sweeney, G Soutar, IO Karpen, W Jarvis, ... Journal of Marketing Management 32 (5-6), 586-594, 2016 | 61 | 2016 |
| Strategic design: Eight essential practices every strategic designer must master G Calabretta, G Gemser, IO Karpen BIS Publishers, Amsterdam, The Netherlands, 2016 | 39 | 2016 |
| Value co-creation behaviour–role of embeddedness and outcome considerations G Laud, IO Karpen Journal of Service Theory and Practice, 2017 | 33 | 2017 |
| Tourism ethnocentrism and its effects on tourist and resident behavior F Kock, A Josiassen, AG Assaf, I Karpen, F Farrelly Journal of Travel Research 58 (3), 427-439, 2019 | 32 | 2019 |
| Brand meaning cocreation: toward a conceptualization and research implications KD Tierney, IO Karpen, K Westberg Journal of Service Theory and Practice 26 (6), 911-932, 2016 | 29 | 2016 |
| Usage center–value cocreation in multi-actor usage processes M Kleinaltenkamp, C Plewa, S Gudergan, IO Karpen, T Chen Journal of Service Theory and Practice, 2017 | 27 | 2017 |
| Loyalty or liability: Resolving the consumer fanaticism paradox E Chung, F Farrelly, MB Beverland, IO Karpen Marketing Theory 18 (1), 3-30, 2018 | 25 | 2018 |
| Collective engagement in organizational settings M Kleinaltenkamp, IO Karpen, C Plewa, E Jaakkola, J Conduit Industrial Marketing Management 80, 11-23, 2019 | 22 | 2019 |
| Addressing the design-implementation gap of sustainable business models by prototyping: A tool for planning and executing small-scale pilots B Baldassarre, J Konietzko, P Brown, G Calabretta, N Bocken, IO Karpen, ... Journal of Cleaner Production 255, 1-15, 2020 | 18 | 2020 |
| Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations K Rahman, IO Karpen, M Reid, U Yuksel Journal of Strategic Marketing 23 (4), 287-304, 2015 | 16 | 2015 |
| Design, consumption and marketing: outcomes, process, philosophy and future directions MB Beverland, G Gemser, IO Karpen Journal of Marketing Management 33 (3-4), 159-172, 2017 | 13 | 2017 |
| Student Engagement: A Multiple Layer Phenomenon J Conduit, IO Karpen, F Farrelly Making a Difference Through Marketing, 229-245, 2016 | 13 | 2016 |
| Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective IO Karpen, M Kleinaltenkamp The SAGE Handbook of Service-Dominant Logic, 284-298, 2018 | 11 | 2018 |
