| The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model W Lee, L Xiong, C Hu International Journal of Hospitality Management 31 (3), 819-827, 2012 | 476 | 2012 |
| Designing persuasive destination websites: A mental imagery processing perspective W Lee, U Gretzel Tourism management 33 (5), 1270-1280, 2012 | 376 | 2012 |
| Differences in consumer-generated media adoption and use: A cross-national perspective U Gretzel, M Kang, W Lee Journal of Hospitality & Leisure Marketing 17 (1-2), 99-120, 2008 | 231 | 2008 |
| The role of social media in promoting special events: acceptance of Facebook ‘events’ CM Paris, W Lee, P Seery Information and communication technologies in tourism 2010, 531-541, 2010 | 150 | 2010 |
| The effects of festival attendees’ experiential values and satisfaction on re-visit intention to the destination: The case of a food and wine festival W Lee, HK Sung, E Suh, J Zhao International Journal of Contemporary Hospitality Management 29 (3), 1005-1027, 2017 | 141 | 2017 |
| Quasi-trial experiences through sensory information on destination web sites W Lee, U Gretzel, R Law Journal of Travel Research 49 (3), 310-322, 2010 | 125 | 2010 |
| Exploring the behavioral aspects of adopting technology: Meeting planners' use of social network media and the impact of perceived critical mass W Lee, T Tyrrell, M Erdem Journal of Hospitality and Tourism Technology 4 (1), 6-22, 2013 | 93 | 2013 |
| The effect of technology readiness on customers' attitudes toward self-service technology and its adoption; the empirical study of US airline self-service check-in kiosks W Lee, C Castellanos, HS Chris Choi Journal of Travel & Tourism Marketing 29 (8), 731-743, 2012 | 93 | 2012 |
| Marketing of ethnic food experiences: Authentication analysis of Indian cuisine abroad D Chhabra, W Lee, S Zhao, K Scott Journal of Heritage Tourism 8 (2-3), 145-157, 2013 | 87 | 2013 |
| An empirical investigation of the relationship between role stressors, emotional exhaustion and turnover intention in the airline industry JE Cho, HSC Choi, WJ Lee Asia Pacific Journal of Tourism Research 19 (9), 1023-1043, 2014 | 84 | 2014 |
| Heritage hotels and historic lodging: Perspectives on experiential marketing and sustainable culture W Lee, D Chhabra Journal of Heritage Tourism 10 (2), 103-110, 2015 | 82 | 2015 |
| Understanding meeting planners' internet use behavior: An extension to the theory of planned behavior WJ Lee, HSC Choi International Journal of Hospitality & Tourism Administration 10 (2), 109-128, 2009 | 44 | 2009 |
| Use of Facebook in the US heritage accommodations sector: An exploratory study KH Yoo, W Lee Journal of Heritage Tourism 10 (2), 191-201, 2015 | 41 | 2015 |
| Generative artificial intelligence in the hospitality and tourism industry: Developing a framework for future research T Dogru, N Line, M Mody, L Hanks, JA Abbott, F Acikgoz, A Assaf, S Bakir, ... Journal of Hospitality & Tourism Research, 10963480231188663, 2023 | 39 | 2023 |
| Millennial ride-share passengers’ pro-sustainable behaviors: Norm activation perspective S Lee, WJ Lee, KH Yoo Asia Pacific Journal of Tourism Research 25 (1), 15-26, 2020 | 37 | 2020 |
| Examining medical tourists' intention to visit a tourist destination: Application of an extended MEDTOUR scale in a cosmetic tourism context LJ Liang, HC Choi, M Joppe, W Lee International Journal of Tourism Research 21 (6), 772-784, 2019 | 37 | 2019 |
| Knowledge sharing and social technology acceptance model: Promoting local events and festivals through Facebook W Lee, CM Paris Tourism Analysis 18 (4), 457-469, 2013 | 36 | 2013 |
| The effect of basic, performance and excitement service factors of a convention center on attendees' experiential value and satisfaction: A case study of the Phoenix convention … H Sung, W Lee Journal of Convention & Event Tourism 16 (3), 175-199, 2015 | 32 | 2015 |
| Green attendees' evaluation of green attributes at the convention centre: using importance–performance analysis W Lee, T Barber, T Tyrrell Anatolia 24 (2), 221-240, 2013 | 32 | 2013 |
| Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals? YK Lee, CK Lee, W Lee, MS Ahmad Asia Pacific Journal of Tourism Research 26 (8), 921-934, 2021 | 27 | 2021 |
Ulrike GretzelSenior Fellow, University of Southern CaliforniaVerified email at usc.edu
